What Does A Marketing Traffic Manager Do – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsWhat Does A Marketing Traffic Manager Do

Composing a review about a book that has actually not been launched is a little tricky – however what is necessary to understand is the background of Traffic Secrets.

What Does A Marketing Traffic Manager Do Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a big amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

But more significantly he is now speaking about the topic which needs to be at the heart of all organisation. How do you get traffic, possible customers, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are many reasons a business might not endure – however by far among the most significant is an absence of traffic! With no paying consumers, or traffic, you merely do not have an organisation.

And yet it is among the areas that is both over-looked, and tough to define. I think it is since it is a difficult topic, numerous service owners simply ignore it. They take the “develop it and they will come” approach – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche imaginable. Yet for the majority of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an endless supply of traffic? However a lot of stay stuck and having a hard time?. What Does A Marketing Traffic Manager Do

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to an organisation success, and why everyone in business ought to be investing in education around this topic.

Today there are a substantial variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Let’s state that you have discovered a traffic source and your company is doing excellent. What would happen if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See once you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

Who Is Russel Brunson What Does A Marketing Traffic Manager Do

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are extraordinary worth each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his approach to everything. How can you take an intricate job or concept and make it basic. How do you break it down to basic parts that can be performed on and then repeated to scale.

It is frequently said that there is nothing brand-new – which the more things change, the more they remain the very same. This is the case with much of Russell’s products.

You see much of what Russell offers are really ideas and concepts that somebody else developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually stayed a trainee – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get crucial ideas.

Russell is also a remarkable story teller. He has an extraordinary capability to take concepts that might be difficult to grasp, and retell them in an easy, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does really give the credit and point out. However his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly related to it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has done it hard and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he wraps around the concept is priceless.

So what does this indicate?

I believe it indicates that practically anything Russell contributes to producing is of the greatest worth. He takes the finest of the best and replays it to us in such a way that we can carry out and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  What Does A Marketing Traffic Manager Do

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online business back when many of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly small tight web marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed carefully.

The real interesting part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a way to use it to create much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When lots of so called expert’s were trying to keep everything about online success a trick, the book was launched at a time. In common Russell Brunson design, he released all the secrets offered for anyone who took the time to check out and comprehend the book.

It includes a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-changing” by many people, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you plan to develop an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the proper way to draw in people.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are selling. Many people are simply stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much higher than the quantity they spend for it.

In many methods this book is a script for how Russell has actually learnt to market and offer over several years online. It is the very same procedure and tools he utilizes daily in his service to make it the substantial success that it is.  What Does A Marketing Traffic Manager Do

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be taken from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard ideas that will be built on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the finest traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will get better out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really essential subject, and one near my heart as I love utilizing SEO as an essential traffic source in my company. Do this part right and you have endless free traffic for many years. You will find out the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the process is uncomplicated. Start an affiliate program, hire affiliates to promote for your organisation and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can utilize to create traffic via e-commerce. You will find out how you can utilize Amazon’s product advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a business consisting of, lower your expense per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running across major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were utilizing, that could drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have come to your website, but not yet bought. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Typically there are untapped markets merely due to the truth t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has ended up being the major source of traffic and leads for many online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn techniques like leveraging Facebook likes and shares, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the crucial principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have actually truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the truth that it is really owned by Google implies it is a platform that all organisation should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is truly essential.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic worth. Anybody of these modules would blow away the training programs popping up by “masters” who have actually only been around for a few months!  What Does A Marketing Traffic Manager Do

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

But as normal it appears like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anyone trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This truly is fantastic worth for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and require to be revitalized. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  What Does A Marketing Traffic Manager Do

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

What Does A Marketing Traffic Manager Do - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest methods to learn more about the lots of various traffic sources available on the internet. It is of massive worth for any company owner or business owner looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be fantastic.