Website Traffic Scanner – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsWebsite Traffic Scanner

Writing a review about a book that has not been launched is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Website Traffic Scanner Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a really revitalizing view.

More significantly he is now talking about the subject which should be at the heart of all service. How do you get traffic, potential clients, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are many factors why a company may not survive – however by far among the most significant is an absence of traffic! With no paying consumers, or traffic, you just don’t have a company.

And yet it is among the locations that is both over-looked, and hard to specify. I believe it is because it is a hard subject, numerous company owner simply overlook it. They take the “construct it and they will come” technique – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche you can possibly imagine. Yet for a lot of online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have a limitless supply of traffic? But the majority of remain stuck and struggling?. Website Traffic Scanner

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a company success, and why everyone in service should be buying education around this subject.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? But that is not the case otherwise everybody would have broken it.

Let’s say that you have actually found a traffic source and your organisation is doing fantastic. What would take place if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and free to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Scanner

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around given that there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing worth each by themselves. If you have not read them, then I strongly suggest you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complex task or concept and make it simple.

It is often said that there is nothing brand-new – and that the more things alter, the more they remain the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are in fact ideas and principles that another person created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a student – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will choose up essential ideas.

Russell is also an amazing story teller. He has an unbelievable ability to take concepts that may be tricky to grasp, and retell them in a simple, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really offer the credit and mention. However his method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

However it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it tough and suffered lots of many set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it operates in the real world. The advice and experience he twists around the principle is priceless.

What does this suggest?

I believe it implies that nearly anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in a way that we can carry out and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Website Traffic Scanner

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online business back when the majority of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly little tight internet marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The real remarkable part of the story is that numerous years later on Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to utilize it to produce even more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When numerous so called guru’s were attempting to keep whatever about online success a secret, the book was launched at a time. In common Russell Brunson design, he published all the secrets offered for anybody who took the time to understand the book and check out.

It includes a step-by-step actionable plan for any who is brand-new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream clients; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-altering” by many individuals, including the similarity Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you prepare to build an online company. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to create a belief in people that they can achieve the result you are offering. Many people are merely stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is getting is much greater than the amount they spend for it.

In numerous ways this book is a script for how Russell has found out to market and sell over several years online. It is the same process and tools he uses everyday in his business to make it the huge success that it is.  Website Traffic Scanner

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and subjects will be taken from this original course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 quite thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be constructed on. These include domain, branding and target audience. , if your are a newbie to online marketing this first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly overlooked. It’s something to get traffic to your business, but if your copy is bad, they will recuperate out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one near to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have limitless free traffic for many years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can utilize to produce traffic through e-commerce. You will learn how you can use Amazon’s item advertising API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get started, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet purchased. If you are utilizing paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of different languages. Frequently there are untapped markets just due to the truth t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually become the significant source of traffic and leads for the majority of online company owner. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the crucial concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer value to your audience. You are likewise demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the fact that it is really owned by Google implies it is a platform that all company should be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super simple to end up being overloaded and distracted. {So a well laid-out a master plan to help you remain focused and organised is truly crucial.

Phew that is a lot! It actually is amazing worth when you simplify across all the module. Anyone of these modules would blow away the training programs appearing by “masters” who have just been around for a few months!  Website Traffic Scanner

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As typical it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA challenge. This actually is amazing value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Scanner

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Scanner - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest ways to discover about the many different traffic sources readily available on the web. It is of huge value for any company owner or entrepreneur looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just assume that the brand-new Traffic Secrets book will be remarkable.