Website Traffic Quality – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsWebsite Traffic Quality

Writing a review about a book that has actually not been launched is a little tricky – but what is essential to comprehend is the background of Traffic Secrets.

Website Traffic Quality Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet master to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a really refreshing view.

But more notably he is now discussing the subject which must be at the heart of all service. How do you get traffic, prospective customers, to your service?

Let’s learn.

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons a business might not survive – but by far one of the most significant is an absence of traffic! Without any paying clients, or traffic, you merely don’t have an organisation.

And yet it is among the areas that is both over-looked, and hard to specify. I think it is since it is a tough topic, numerous business owners merely disregard it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche imaginable. Yet for the majority of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have an endless supply of traffic? However most remain stuck and having a hard time?. Website Traffic Quality

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a company success, and why everybody in service ought to be buying education around this subject.

Now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be simple right? However that is not the case otherwise everyone would have split it.

Let’s state that you have actually found a traffic source and your business is doing great. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you want.

So Who Is Russel Brunson Website Traffic Quality

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are amazing value each by themselves. If you have not read them, then I highly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complicated task or concept and make it basic.

It is frequently said that there is nothing new – which the more things change, the more they stay the same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are really concepts and principles that another person created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the idea came from.

Russell has stayed a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also a remarkable story teller. He has an incredible capability to take concepts that might be difficult to understand, and retell them in a basic, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does in fact mention and provide the credit. However his way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this indicate?

I think it suggests that practically anything Russell has a hand in producing is of the highest worth. He takes the best of the very best and replays it to us in such a way that we can comprehend and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other products.  Website Traffic Quality

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, at least in the reasonably little tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The genuine interesting part of the story is that many years later Russell still saw the substantial worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to utilize it to produce even more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

When many so called master’s were trying to keep everything about online success a trick, the book was released at a time. However in common Russell Brunson style, he published all the secrets readily available for anyone who put in the time to check out and comprehend the book.

It contains a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your item sell price.
  • How to find your dream clients; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-changing” by numerous people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – particularly if you plan to build an online service. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in the proper way to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the result you are selling. The majority of people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is receiving is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has discovered to market and offer over lots of years online. It is the same procedure and tools he utilizes daily in his business to make it the big success that it is.  Website Traffic Quality

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and topics will be drawn from this initial course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite comprehensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be developed on. These include domain, branding and target markets. , if your are a newbie to online marketing this very first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also learn about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one near my heart as I enjoy using SEO as an essential traffic source in my company. Do this part right and you have limitless totally free traffic for years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and methods that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable methods that you can use to produce traffic through e-commerce. You will find out how you can use Amazon’s product advertising API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were using, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your site, but not yet purchased. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Often there are untapped markets simply due to the truth t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has actually become the significant source of traffic and leads for the majority of online company owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite strategy! John covers the essential ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have actually really remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer worth to your audience. You are likewise shown how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the truth that it is actually owned by Google implies it is a platform that all service should be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely simple to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is truly crucial.

Phew that is a lot! When you break it down throughout all the module, it truly is amazing value. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a couple of months!  Website Traffic Quality

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a bundle deal or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to wrap their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA challenge. This truly is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Website Traffic Quality

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Quality - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not best it is among the fastest methods to discover about the lots of different traffic sources offered on the web. It is of massive worth for any company owner or entrepreneur wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just presume that the brand-new Traffic Secrets book will be remarkable.