Website Traffic Programs – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsWebsite Traffic Programs

Composing a review about a book that has actually not been released is a little challenging – but what is necessary to comprehend is the background of Traffic Secrets.

Website Traffic Programs Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

More importantly he is now talking about the subject which should be at the heart of all service. How do you get traffic, prospective consumers, to your service?

Let’s discover out.

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons why a business might not endure – but without a doubt one of the greatest is an absence of traffic! With no paying consumers, or traffic, you merely do not have a service.

And yet it is among the areas that is both over-looked, and hard to define. I think it is due to the fact that it is a tough subject, a lot of organisation owners merely ignore it. They take the “construct it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche you can possibly imagine. For most online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an endless supply of traffic? A lot of remain stuck and struggling?. Website Traffic Programs

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a company success, and why everybody in service must be purchasing education around this topic.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be simple right? That is not the case otherwise everybody would have split it.

Also, let’s say that you have actually discovered a traffic source and your service is doing great. What would happen if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See when you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and free to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Programs

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are extraordinary value each by themselves. I highly recommend you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complex job or idea and make it simple.

It is often stated that there is absolutely nothing brand-new – and that the more things alter, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell sells are really ideas and principles that another person created. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea came from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is likewise an amazing story teller. He has an incredible ability to take ideas that might be tricky to comprehend, and retell them in a basic, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does in fact provide the credit and point out. However his way of retelling what the SOS series is, and how you can utilize it, now has his name largely related to it.

But it is more than that. Russell is deep in the trenches as a web marketer. He has done it hard and suffered numerous numerous set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he wraps around the concept is valuable.

What does this suggest?

I believe it means that almost anything Russell has a hand in producing is of the highest worth. He takes the best of the very best and replays it to us in a method that we can implement and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  Website Traffic Programs

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was building an online business back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, at least in the reasonably small tight web marketing circle – as it was back then. And he became someone Russell admired, and followed carefully.

The real fascinating part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to utilize it to develop a lot more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called guru’s were trying to keep everything about online success a trick. In normal Russell Brunson style, he released all the secrets readily available for anyone who took the time to comprehend the book and read.

It includes a step-by-step actionable plan for any who is new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has actually been called “life-changing” by a lot of individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you prepare to construct an online organisation. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the right method to draw in people.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are selling. Many people are just stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is getting is much greater than the quantity they pay for it.

In many methods this book is a script for how Russell has found out to market and offer over numerous years online. It is the exact same procedure and tools he utilizes daily in his service to make it the substantial success that it is.  Website Traffic Programs

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and topics will be taken from this initial course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 rather comprehensive modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be developed on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very important subject, and one close to my heart as I like utilizing SEO as a crucial traffic source in my service. Do this part right and you have endless complimentary traffic for years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can use to generate traffic via e-commerce. You will find out how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you need to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were utilizing, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have come to your site, but not yet purchased. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of various languages. Often there are untapped markets simply due to the fact t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the reality that it is actually owned by Google suggests it is a platform that all company must be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is actually essential.

Phew that is a lot! When you break it down throughout all the module, it actually is amazing value. Anybody of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a couple of months!  Website Traffic Programs

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

However as typical it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a bundle offer or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the best training programs for anyone attempting to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This really is fantastic value for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Website Traffic Programs

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Programs - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest methods to find out about the numerous different traffic sources readily available on the web. It is of huge value for any company owner or entrepreneur aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only presume that the brand-new Traffic Secrets book will be amazing.