Website Traffic Performance – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsWebsite Traffic Performance

Writing a review about a book that has not been released is a little tricky – but what is crucial to comprehend is the background of Traffic Secrets.

Website Traffic Performance Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a big amount of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is an actually refreshing view.

More significantly he is now talking about the topic which must be at the heart of all company. How do you get traffic, potential customers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are numerous reasons why a service may not survive – but without a doubt one of the most significant is a lack of traffic! With no paying consumers, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and difficult to specify. I believe it is because it is a hard subject, so lots of entrepreneur just overlook it. They take the “construct it and they will come” technique – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with individuals purchasing items and services online – in every specific niche possible. Yet for many online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an unlimited supply of traffic? Many stay stuck and having a hard time?. Website Traffic Performance

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a business success, and why everyone in service should be purchasing education around this subject.

Today there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be simple right? However that is not the case otherwise everyone would have cracked it.

Let’s say that you have actually discovered a traffic source and your organisation is doing excellent. What would take place if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Performance

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are unbelievable worth each by themselves. If you have not read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his technique to whatever. How can you take a complicated job or concept and make it basic. How do you simplify to basic elements that can be carried out on and then repeated to scale.

It is often said that there is absolutely nothing brand-new – which the more things change, the more they remain the exact same. This holds true with a number of Russell’s products.

You see much of what Russell sells are in fact ideas and ideas that another person developed. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is also an incredible story teller. He has an incredible capability to take concepts that may be tricky to grasp, and retell them in a basic, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series really came from Andre Chaperon, who Russell does actually give the credit and point out. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it tough and suffered lots of many set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world. The advice and experience he covers around the concept is priceless.

What does this mean?

I think it implies that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in such a way that we can comprehend and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Website Traffic Performance

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online organisation back when the majority of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably little tight online marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The real remarkable part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a method to use it to develop a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When numerous so called guru’s were attempting to keep everything about online success a secret, the book was launched at a time. In normal Russell Brunson style, he published all the secrets offered for anybody who took the time to comprehend the book and check out.

It contains a step-by-step actionable plan for any who is new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream customers; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-changing” by so many people, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you prepare to construct an online organisation. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the best way to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are offering. The majority of people are simply stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has found out to market and offer over several years online. It is the very same procedure and tools he utilizes daily in his company to make it the substantial success that it is.  Website Traffic Performance

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this original course – so it’s a good place to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather extensive modules! So let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be developed on. These include domain, branding and target audience. If your are a novice to internet marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You also learn about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one close to my heart as I enjoy utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited totally free traffic for years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can use to create traffic by means of e-commerce. You will find out how you can utilize Amazon’s item advertising API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you require to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have pertained to your website, however not yet purchased. If you are utilizing paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has ended up being the major source of traffic and leads for a lot of online organisation owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the fact that it is in fact owned by Google means it is a platform that all organisation ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely easy to become overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and arranged is truly crucial.

Phew that is a lot! When you break it down across all the module, it really is amazing worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a couple of months!  Website Traffic Performance

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anyone attempting to wrap their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic Performance

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Performance - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest methods to discover the many various traffic sources readily available on the web. It is of enormous value for any service owner or business owner wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just assume that the brand-new Traffic Secrets book will be fantastic.