Website Traffic Overload – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsWebsite Traffic Overload

Writing a review about a book that has not been released is a little difficult – but what is very important to comprehend is the background of Traffic Secrets.

Website Traffic Overload Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet master to earn money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a huge amount of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is a really revitalizing view.

More significantly he is now talking about the topic which ought to be at the heart of all business. How do you get traffic, potential clients, to your company?

Let’s learn.

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons that a company may not endure – but by far one of the greatest is a lack of traffic! Without any paying consumers, or traffic, you just do not have a service.

And yet it is one of the areas that is both over-looked, and hard to specify. I believe it is due to the fact that it is a tough subject, numerous entrepreneur just neglect it. They take the “build it and they will come” technique – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people purchasing products and services online – in every specific niche possible. Yet for a lot of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an endless supply of traffic? But most remain stuck and having a hard time?. Website Traffic Overload

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to an organisation success, and why everybody in business ought to be investing in education around this topic.

Right now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be simple right? But that is not the case otherwise everybody would have cracked it.

Let’s say that you have found a traffic source and your business is doing terrific. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson Website Traffic Overload

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable worth each by themselves. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. How can you take an intricate task or concept and make it easy.

It is often said that there is nothing brand-new – which the more things change, the more they stay the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell sells are actually ideas and ideas that another person created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a trainee – which is absolutely the finest method to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise a fantastic story teller. He has an incredible capability to take concepts that might be challenging to comprehend, and retell them in an easy, simple to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does in fact discuss and give the credit. However his method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this mean?

I think it implies that practically anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can carry out and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Website Traffic Overload

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was constructing an online business back when many of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the reasonably little tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed closely.

The genuine fascinating part of the story is that lots of years later on Russell still saw the huge value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to use it to create a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. In typical Russell Brunson design, he published all the secrets readily available for anyone who took the time to understand the book and read.

It contains a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your product sell price.
  • How to find your dream clients; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-altering” by so many people, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you plan to build an online service. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in the right way to attract people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the result you are offering. The majority of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually discovered to market and offer over numerous years online. It is the exact same procedure and tools he uses daily in his service to make it the huge success that it is.  Website Traffic Overload

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be taken from this original course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather thorough modules! So let’s take a quick appearance what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be developed on. These include domain, branding and target audience. , if your are a beginner to online marketing this first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly overlooked. It’s something to get traffic to your service, but if your copy is bad, they will recuperate out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near my heart as I like using SEO as a crucial traffic source in my business. Do this part right and you have limitless totally free traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll learn how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can utilize to produce traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a business including, lower your expense per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you require to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, however not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Typically there are untapped markets just due to the reality t that they do not speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the significant source of traffic and leads for most online service owners. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the essential ideas such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the methods have actually truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and supply value to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the truth that it is really owned by Google suggests it is a platform that all company should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is actually important.

Phew that is a lot! It actually is incredible worth when you break it down across all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have actually just been around for a couple of months!  Website Traffic Overload

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

However as usual it appears like Russel and the team will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the finest training programs for anyone trying to wrap their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This really is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic Overload

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Overload - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest methods to discover the many various traffic sources available on the web. It is of massive value for any company owner or entrepreneur aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only assume that the brand-new Traffic Secrets book will be amazing.