Website Traffic Online – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic Online

Composing a review about a book that has actually not been launched is a little difficult – however what is crucial to comprehend is the background of Traffic Secrets.

Website Traffic Online Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a huge amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

More notably he is now talking about the topic which ought to be at the heart of all business. How do you get traffic, potential consumers, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons that an organisation may not endure – however without a doubt among the biggest is a lack of traffic! Without any paying customers, or traffic, you merely do not have a business.

And yet it is among the areas that is both over-looked, and difficult to define. I believe it is since it is a tough subject, numerous company owner just overlook it. They take the “develop it and they will come” technique – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and items online – in every specific niche you can possibly imagine. Yet for most online companies they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? The majority of stay stuck and having a hard time?. Website Traffic Online

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a business success, and why everybody in service need to be purchasing education around this topic.

Right now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be easy right? However that is not the case otherwise everybody would have split it.

Let’s say that you have found a traffic source and your service is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See once you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Website Traffic Online

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each on their own. I highly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complex job or idea and make it easy.

It is typically stated that there is absolutely nothing new – which the more things change, the more they remain the exact same. This is the case with a number of Russell’s items.

You see much of what Russell offers are really concepts and concepts that somebody else created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the idea came from.

Russell has actually remained a student – which is definitely the finest method to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is also an incredible story teller. He has an incredible ability to take concepts that might be tricky to understand, and retell them in an easy, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really discuss and give the credit. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

But it is moreover. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered numerous many set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it works in the real life. The guidance and experience he covers around the principle is priceless.

What does this imply?

I think it means that practically anything Russell has a hand in producing is of the greatest value. He takes the best of the best and replays it to us in a manner that we can understand and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Website Traffic Online

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online business back when many of us hardly knew what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, at least in the reasonably small tight internet marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The genuine interesting part of the story is that lots of years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to use it to develop a lot more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When many so called guru’s were attempting to keep everything about online success a secret, the book was launched at a time. In common Russell Brunson style, he released all the secrets offered for anybody who took the time to comprehend the book and read.

It includes a detailed actionable plan for any who is new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales process to enhance your item sell price.
  • How to discover your dream clients; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by so many people, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – especially if you plan to build an online business. It shares the secrets around developing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in properly to bring in people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are offering. Many people are simply stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is getting is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has actually found out to market and offer over lots of years online. It is the very same process and tools he uses everyday in his business to make it the huge success that it is.  Website Traffic Online

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be taken from this initial course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite thorough modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be developed on. These consist of domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I enjoy using SEO as an essential traffic source in my business. Do this part right and you have limitless complimentary traffic for many years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the procedure is straightforward.. Start an affiliate program, recruit affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can utilize to create traffic by means of e-commerce. You will find out how you can utilize Amazon’s product advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get going, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have come to your website, but not yet made a purchase. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Frequently there are untapped markets simply due to the reality t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has actually ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the essential principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the methods have actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. You are also shown how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s content? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the truth that it is actually owned by Google indicates it is a platform that all business ought to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is truly important.

Phew that is a lot! It truly is fantastic worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have actually just been around for a few months!  Website Traffic Online

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This actually is amazing value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic Online

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Online - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest ways to discover about the many various traffic sources readily available on the internet. It is of enormous worth for any company owner or entrepreneur aiming to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just assume that the new Traffic Secrets book will be fantastic.