Website Traffic Ideas – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic Ideas

Writing a review about a book that has not been released is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Website Traffic Ideas Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

However more notably he is now talking about the subject which should be at the heart of all business. How do you get traffic, possible customers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are many reasons a business may not survive – however by far among the most significant is a lack of traffic! Without any paying customers, or traffic, you just don’t have a service.

And yet it is one of the locations that is both over-looked, and tough to specify. I believe it is since it is a tough topic, so many entrepreneur just ignore it. They take the “build it and they will come” technique – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche imaginable. Yet for many online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have a limitless supply of traffic? But a lot of remain stuck and having a hard time?. Website Traffic Ideas

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a company success, and why everybody in service ought to be purchasing education around this subject.

Today there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be easy right? However that is not the case otherwise everybody would have split it.

Let’s say that you have actually found a traffic source and your company is doing terrific. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Ideas

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around because there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are extraordinary value each on their own. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. And this seems his technique to everything. How can you take a complicated task or concept and make it simple. How do you break it down to simple parts that can be executed on and then repeated to scale.

It is frequently stated that there is absolutely nothing new – which the more things alter, the more they stay the exact same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are really ideas and ideas that someone else created. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will pick up essential concepts.

Russell is likewise an incredible story teller. He has an amazing capability to take ideas that may be challenging to understand, and retell them in a simple, simple to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does really point out and give the credit. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly connected with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this imply?

I think it suggests that nearly anything Russell contributes to producing is of the greatest value. He takes the best of the best and replays it to us in such a way that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Website Traffic Ideas

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was building an online organisation back when the majority of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell looked up to, and followed closely.

The real interesting part of the story is that lots of years later on Russell still saw the huge worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a method to use it to produce much more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When many so called guru’s were attempting to keep whatever about online success a secret, the book was launched at a time. In typical Russell Brunson style, he released all the secrets offered for anybody who took the time to understand the book and read.

It includes a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream clients; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-changing” by many individuals, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – especially if you plan to construct an online organisation. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the ideal method to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can achieve the outcome you are selling. Many people are just stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is receiving is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually found out to market and sell over lots of years online. It is the exact same procedure and tools he utilizes everyday in his service to make it the huge success that it is.  Website Traffic Ideas

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be drawn from this initial course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be built on. These include domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I like utilizing SEO as a key traffic source in my company. Do this part right and you have unlimited complimentary traffic for many years. You will learn the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and methods that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible techniques that you can utilize to generate traffic by means of e-commerce. You will find out how you can use Amazon’s item advertising API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were using, that might drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your website, however not yet bought. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Often there are untapped markets merely due to the fact t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually ended up being the significant source of traffic and leads for many online business owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out strategies like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the key concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have truly stayed the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the reality that it is really owned by Google suggests it is a platform that all company ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely easy to become overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is really important.

Phew that is a lot! When you break it down across all the module, it truly is amazing value. Anyone of these modules would blow away the training programs turning up by “gurus” who have actually just been around for a few months!  Website Traffic Ideas

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

As typical it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the best training programs for anybody trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA challenge. This truly is remarkable value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. However it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic Ideas

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Ideas - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is one of the fastest ways to learn more about the lots of different traffic sources offered on the web. It is of huge worth for any entrepreneur or entrepreneur aiming to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be amazing.