Website Traffic Hog – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsWebsite Traffic Hog

Composing a review about a book that has actually not been released is a little tricky – but what is necessary to comprehend is the background of Traffic Secrets.

Website Traffic Hog Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a big amount of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

But more significantly he is now speaking about the topic which needs to be at the heart of all business. How do you get traffic, possible consumers, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are lots of factors why an organisation may not endure – but without a doubt among the greatest is a lack of traffic! Without any paying customers, or traffic, you simply do not have a service.

And yet it is among the areas that is both over-looked, and challenging to specify. I believe it is due to the fact that it is a challenging topic, many company owner simply disregard it. They take the “construct it and they will come” technique – which plainly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people purchasing products and services online – in every niche possible. Yet for many online businesses they seem like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have a limitless supply of traffic? But many stay stuck and having a hard time?. Website Traffic Hog

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a service success, and why everybody in service must be investing in education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be simple right? But that is not the case otherwise everyone would have cracked it.

Let’s state that you have found a traffic source and your service is doing excellent. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Hog

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are amazing value each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his technique to whatever. How can you take a complex task or concept and make it simple. How do you simplify to easy elements that can be executed on and after that duplicated to scale.

It is typically stated that there is absolutely nothing new – and that the more things change, the more they stay the exact same. This holds true with a number of Russell’s products.

You see much of what Russell offers are in fact ideas and ideas that another person developed. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea originated from.

Russell has remained a trainee – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will pick up key concepts.

Russell is also an amazing story teller. He has an extraordinary capability to take ideas that might be tricky to comprehend, and retell them in an easy, simple to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series actually came from Andre Chaperon, who Russell does really offer the credit and point out. But his way of retelling what the SOS series is, and how you can use it, now has his name mostly connected with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

So what does this indicate?

I believe it indicates that almost anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in a manner that we can carry out and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Website Traffic Hog

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was building an online organisation back when many of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, at least in the reasonably small tight internet marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed closely.

The genuine interesting part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a method to utilize it to develop a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called guru’s were trying to keep everything about online success a trick. However in common Russell Brunson style, he released all the secrets available for anybody who took the time to read and comprehend the book.

It consists of a step-by-step actionable plan for any who is new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your item sell price.
  • How to find your dream consumers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-changing” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – specifically if you plan to build an online business. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are selling. Most people are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is receiving is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has found out to market and offer over several years online. It is the exact same procedure and tools he utilizes everyday in his business to make it the substantial success that it is.  Website Traffic Hog

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be drawn from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 quite extensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be constructed on. These consist of domain, branding and target markets. If your are a newbie to online marketing this first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one near to my heart as I enjoy using SEO as a key traffic source in my business. Do this part right and you have endless complimentary traffic for several years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary methods that you can utilize to generate traffic via e-commerce. You will learn how you can use Amazon’s product advertising API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation consisting of, lower your cost per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you require to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were utilizing, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your website, but not yet made a purchase. If you are utilizing paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Typically there are untapped markets simply due to the reality t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually become the significant source of traffic and leads for the majority of online service owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the techniques have actually actually remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide worth to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is really owned by Google indicates it is a platform that all business ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super simple to end up being overloaded and distracted. {So a well laid-out a master plan to assist you stay focused and arranged is truly important.

Phew that is a lot! When you break it down across all the module, it actually is remarkable worth. Anyone of these modules would blow away the training programs turning up by “gurus” who have actually just been around for a couple of months!  Website Traffic Hog

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the finest training programs for anyone trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA obstacle. This truly is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Hog

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Hog - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest ways to learn more about the lots of different traffic sources readily available on the internet. It is of massive value for any company owner or business owner looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just presume that the new Traffic Secrets book will be remarkable.