Website Traffic Generation – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsWebsite Traffic Generation

Composing a review about a book that has not been launched is a little tricky – but what is important to comprehend is the background of Traffic Secrets.

Website Traffic Generation Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

More importantly he is now talking about the topic which should be at the heart of all business. How do you get traffic, prospective clients, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Essential?

There are many reasons why a service might not endure – however without a doubt one of the biggest is an absence of traffic! With no paying consumers, or traffic, you simply don’t have an organisation.

And yet it is among the areas that is both over-looked, and difficult to define. I think it is because it is a tough topic, numerous organisation owners simply overlook it. They take the “build it and they will come” technique – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche possible. Yet for many online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an unlimited supply of traffic? But a lot of remain stuck and having a hard time?. Website Traffic Generation

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a service success, and why everyone in business ought to be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have broken it.

Let’s say that you have actually found a traffic source and your organisation is doing terrific. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you want.

So Who Is Russel Brunson Website Traffic Generation

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around considering that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are extraordinary value each by themselves. I strongly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. And this seems his method to everything. How can you take an intricate job or idea and make it basic. How do you simplify to basic components that can be executed on and then duplicated to scale.

It is frequently said that there is absolutely nothing new – and that the more things change, the more they stay the very same. This is the case with much of Russell’s items.

You see much of what Russell offers are really ideas and concepts that someone else developed. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a trainee – which is definitely the best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will choose up essential concepts.

Russell is likewise an amazing story teller. He has an incredible capability to take concepts that might be challenging to grasp, and retell them in a simple, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series actually originated from Andre Chaperon, who Russell does really provide the credit and point out. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

But it is moreover. Russell is deep in the trenches as an internet marketer. He has done it hard and suffered numerous many set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world. The recommendations and experience he covers around the concept is invaluable.

So what does this suggest?

I think it means that almost anything Russell has a hand in producing is of the greatest worth. He takes the finest of the very best and replays it to us in a method that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other items.  Website Traffic Generation

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was constructing an online service back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The genuine fascinating part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a way to utilize it to create even more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

When numerous so called expert’s were attempting to keep everything about online success a trick, the book was released at a time. However in common Russell Brunson design, he published all the secrets readily available for anybody who took the time to check out and comprehend the book.

It consists of a detailed actionable plan for any who is brand-new to online marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-altering” by many people, including the similarity Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – particularly if you plan to build an online organisation. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in the right method to attract individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are selling. Many people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and offer over numerous years online. It is the same procedure and tools he utilizes everyday in his company to make it the big success that it is.  Website Traffic Generation

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and subjects will be taken from this original course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather extensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard principles that will be built on. These include domain names, branding and target audience. If your are a novice to online marketing this first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily overlooked. It’s something to get traffic to your organisation, however if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I like using SEO as an essential traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for many years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll discover how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible tactics that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s product advertising API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to get going, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, however not yet bought. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets just due to the truth t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has become the major source of traffic and leads for many online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out strategies like leveraging Facebook shares and likes, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the crucial principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the strategies have actually actually remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and supply worth to your audience. You are likewise demonstrated how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the truth that it is in fact owned by Google indicates it is a platform that all business ought to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super easy to become overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is really crucial.

Phew that is a lot! It truly is incredible value when you simplify throughout all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a few months!  Website Traffic Generation

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

But as typical it appears like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anyone attempting to wrap their head around internet marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA challenge. This actually is remarkable worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Website Traffic Generation

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Generation - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is among the fastest ways to discover about the many different traffic sources readily available on the internet. It is of enormous value for any business owner or entrepreneur aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just presume that the brand-new Traffic Secrets book will be amazing.