Website Traffic And Income – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic And Income

Composing a review about a book that has actually not been launched is a little challenging – however what is crucial to understand is the background of Traffic Secrets.

Website Traffic And Income Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

But more notably he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, potential clients, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that a company may not endure – but by far one of the greatest is an absence of traffic! Without any paying customers, or traffic, you just do not have an organisation.

And yet it is one of the areas that is both over-looked, and difficult to specify. I believe it is due to the fact that it is a tough subject, a lot of company owner merely ignore it. They take the “build it and they will come” approach – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche you can possibly imagine. For most online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an endless supply of traffic? But many stay stuck and struggling?. Website Traffic And Income

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a company success, and why everyone in service need to be buying education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be simple right? That is not the case otherwise everyone would have cracked it.

Also, let’s say that you have found a traffic source and your service is doing excellent. What would happen if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you want.

Who Is Russel Brunson Website Traffic And Income

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing value each on their own. I strongly recommend you add it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his technique to everything. How can you take an intricate job or idea and make it basic. How do you break it down to simple parts that can be carried out on and then repeated to scale.

It is frequently said that there is nothing brand-new – and that the more things change, the more they stay the exact same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are actually concepts and ideas that somebody else produced. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has stayed a student – which is absolutely the best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will choose up crucial concepts.

Russell is also an incredible story teller. He has an incredible ability to take concepts that might be tricky to grasp, and retell them in an easy, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series actually originated from Andre Chaperon, who Russell does in fact give the credit and mention. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this indicate?

I think it indicates that practically anything Russell contributes to producing is of the highest value. He takes the finest of the very best and replays it to us in such a way that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Website Traffic And Income

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online business back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, at least in the fairly little tight online marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The real fascinating part of the story is that numerous years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a way to utilize it to develop a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called guru’s were attempting to keep whatever about online success a secret. In common Russell Brunson style, he released all the secrets offered for anyone who took the time to check out and understand the book.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream clients; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-altering” by many people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you plan to build an online company. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the ideal way to attract people.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are selling. Many people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much greater than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually found out to market and offer over numerous years online. It is the exact same procedure and tools he utilizes daily in his business to make it the substantial success that it is.  Website Traffic And Income

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this original course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 quite thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be built on. These include domain, branding and target markets. , if your are a newbie to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the finest traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one near to my heart as I like using SEO as an essential traffic source in my company. Do this part right and you have endless complimentary traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable strategies that you can use to produce traffic by means of e-commerce. You will find out how you can utilize Amazon’s product advertising API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to begin, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your website, but not yet purchased. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Often there are untapped markets just due to the fact t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred strategy! John covers the key principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the strategies have actually actually remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide worth to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the truth that it is really owned by Google means it is a platform that all organisation must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and arranged is really important.

Phew that is a lot! When you break it down throughout all the module, it truly is amazing worth. Anybody of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  Website Traffic And Income

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA difficulty. This really is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic And Income

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic And Income - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest ways to learn more about the many different traffic sources available on the internet. It is of huge value for any company owner or business owner seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.