Ways To Drive Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWays To Drive Website Traffic

Composing a review about a book that has not been launched is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

Ways To Drive Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a huge quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a really rejuvenating view.

However more significantly he is now speaking about the subject which ought to be at the heart of all business. How do you get traffic, potential consumers, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons that a business might not make it through – however without a doubt among the biggest is an absence of traffic! With no paying customers, or traffic, you merely don’t have an organisation.

And yet it is among the areas that is both over-looked, and challenging to specify. I think it is since it is a tough subject, numerous entrepreneur merely overlook it. They take the “build it and they will come” technique – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche possible. For many online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? A lot of remain stuck and struggling?. Ways To Drive Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a service success, and why everyone in service must be investing in education around this subject.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everyone would have split it.

Also, let’s say that you have discovered a traffic source and your business is doing excellent. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you want.

So Who Is Russel Brunson Ways To Drive Website Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable value each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take an intricate task or idea and make it easy.

It is often said that there is absolutely nothing brand-new – which the more things alter, the more they remain the very same. This is the case with a number of Russell’s products.

You see much of what Russell offers are in fact ideas and ideas that somebody else produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will choose up key concepts.

Russell is also a fantastic story teller. He has an incredible capability to take ideas that may be challenging to understand, and retell them in an easy, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually point out and offer the credit. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly related to it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

What does this imply?

I think it suggests that practically anything Russell has a hand in producing is of the greatest value. He takes the finest of the very best and replays it to us in such a way that we can understand and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Ways To Drive Website Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was building an online service back when many of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly little tight online marketing circle – as it was back then. And he became someone Russell appreciated, and followed closely.

The genuine interesting part of the story is that lots of years later on Russell still saw the big worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a method to utilize it to create even more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When numerous so called expert’s were attempting to keep whatever about online success a secret, the book was launched at a time. In common Russell Brunson style, he released all the secrets available for anybody who took the time to comprehend the book and check out.

It contains a step-by-step actionable plan for any who is new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your item sell price.
  • How to discover your dream consumers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-altering” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – particularly if you plan to construct an online company. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are offering. Many people are merely stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is getting is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has learnt to market and offer over several years online. It is the same process and tools he utilizes everyday in his service to make it the huge success that it is.  Ways To Drive Website Traffic

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be taken from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite thorough modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be constructed on. These include domain names, branding and target markets. If your are a beginner to online marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your business, but if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one close to my heart as I love using SEO as a key traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for years. You will find out the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary tactics that you can use to create traffic by means of e-commerce. You will learn how you can use Amazon’s product marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your expense per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your site, but not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Frequently there are untapped markets just due to the fact t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has become the significant source of traffic and leads for most online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook shares and likes, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer value to your audience. You are likewise revealed how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the fact that it is really owned by Google indicates it is a platform that all company should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is truly essential.

Phew that is a lot! It really is amazing value when you break it down across all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have just been around for a couple of months!  Ways To Drive Website Traffic

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As typical it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA difficulty. This truly is incredible value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be revitalized. However it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Ways To Drive Website Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Ways To Drive Website Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is among the fastest ways to discover about the numerous various traffic sources readily available on the internet. It is of huge worth for any entrepreneur or business owner seeking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just assume that the new Traffic Secrets book will be fantastic.