Traffic Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsTraffic Website Traffic

Writing a review about a book that has actually not been released is a little tricky – however what is very important to understand is the background of Traffic Secrets.

Traffic Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a big amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

More significantly he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, prospective clients, to your business?

Let’s discover out.

What Is “Traffic” and Why Is It So Essential?

There are many reasons a service might not survive – but without a doubt among the biggest is a lack of traffic! Without any paying customers, or traffic, you just do not have a business.

And yet it is one of the areas that is both over-looked, and challenging to define. I think it is since it is a difficult subject, numerous company owners simply ignore it. They take the “build it and they will come” method – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every niche you can possibly imagine. Yet for a lot of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an unlimited supply of traffic? However the majority of stay stuck and having a hard time?. Traffic Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a business success, and why everybody in organisation should be buying education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be easy right? But that is not the case otherwise everyone would have split it.

Let’s say that you have actually discovered a traffic source and your company is doing great. What would occur if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Traffic Website Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around considering that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are extraordinary value each on their own. I highly recommend you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. And this appears to be his method to everything. How can you take a complex task or concept and make it basic. How do you break it down to basic elements that can be performed on and then duplicated to scale.

It is frequently said that there is nothing new – and that the more things change, the more they stay the exact same. This holds true with numerous of Russell’s items.

You see much of what Russell sells are actually concepts and concepts that somebody else developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea came from.

Russell has stayed a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will choose up key concepts.

Russell is likewise a remarkable story teller. He has an incredible capability to take ideas that might be difficult to understand, and retell them in a basic, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually give the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it difficult and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world. The recommendations and experience he twists around the idea is priceless.

What does this indicate?

I believe it indicates that nearly anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in a manner that we can carry out and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Traffic Website Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was building an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the fairly small tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The genuine fascinating part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it became an upsell to his other products. He found a way to utilize it to produce even more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When lots of so called expert’s were trying to keep whatever about online success a trick, the book was released at a time. However in typical Russell Brunson design, he published all the secrets readily available for anybody who took the time to check out and understand the book.

It includes a detailed actionable blueprint for any who is new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has been called “life-changing” by many people, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you plan to construct an online service. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in properly to bring in people.
  • Creating belief; How to create a belief in people that they can attain the result you are selling. Many people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has actually learnt to market and sell over several years online. It is the same process and tools he uses everyday in his company to make it the substantial success that it is.  Traffic Website Traffic

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be drawn from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 rather extensive modules! So let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be built on. These include domain names, branding and target audience. , if your are a beginner to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s something to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really essential topic, and one near to my heart as I like using SEO as an essential traffic source in my company. Do this part right and you have unlimited complimentary traffic for several years. You will learn the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the process is simple. Start an affiliate program, recruit affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary strategies that you can use to produce traffic via e-commerce. You will find out how you can utilize Amazon’s item marketing API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your website. This module shows you what you need to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your site, but not yet purchased. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Typically there are untapped markets just due to the truth t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually ended up being the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the essential ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and supply worth to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is actually owned by Google means it is a platform that all business need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very easy to end up being overloaded and distracted. {So a well laid-out a master plan to help you stay focused and arranged is truly important.

Phew that is a lot! It actually is incredible value when you simplify throughout all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have just been around for a few months!  Traffic Website Traffic

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As typical it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a plan offer or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the finest training programs for anyone attempting to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This actually is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Website Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Website Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is among the fastest ways to learn about the many different traffic sources available on the web. It is of enormous worth for any entrepreneur or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just presume that the brand-new Traffic Secrets book will be amazing.