Traffic Website Block – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsTraffic Website Block

Composing a review about a book that has not been launched is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Traffic Website Block Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a huge amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

However more significantly he is now discussing the subject which should be at the heart of all organisation. How do you get traffic, possible consumers, to your service?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are many reasons a business might not make it through – however by far one of the biggest is an absence of traffic! Without any paying consumers, or traffic, you just do not have an organisation.

And yet it is one of the locations that is both over-looked, and challenging to specify. I believe it is because it is a challenging subject, numerous entrepreneur simply disregard it. They take the “construct it and they will come” method – which plainly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche imaginable. Yet for the majority of online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have an endless supply of traffic? Many remain stuck and struggling?. Traffic Website Block

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a business success, and why everybody in service need to be purchasing education around this topic.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everybody would have split it.

Also, let’s state that you have discovered a traffic source and your service is doing fantastic. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Traffic Website Block

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are incredible worth each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate job or idea and make it basic.

It is frequently said that there is absolutely nothing brand-new – which the more things change, the more they remain the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are in fact ideas and ideas that somebody else developed. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will pick up essential ideas.

Russell is also a fantastic story teller. He has an unbelievable ability to take ideas that might be difficult to comprehend, and retell them in an easy, simple to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact offer the credit and discuss. But his method of retelling what the SOS series is, and how you can utilize it, now has his name largely related to it.

But it is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered many numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it works in the real life. The recommendations and experience he covers around the concept is invaluable.

What does this indicate?

I believe it implies that almost anything Russell contributes to producing is of the highest value. He takes the best of the best and replays it to us in a manner that we can carry out and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Traffic Website Block

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online company back when the majority of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the reasonably little tight web marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that many years later on Russell still saw the big value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He found a method to use it to create even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

When numerous so called guru’s were attempting to keep everything about online success a trick, the book was released at a time. In normal Russell Brunson design, he published all the secrets readily available for anyone who took the time to check out and understand the book.

It includes a detailed actionable plan for any who is brand-new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing value in your sales process to improve your item sell price.
  • How to discover your dream clients; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by a lot of individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – particularly if you prepare to construct an online business. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the best way to bring in individuals.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. Many people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is getting is much higher than the amount they pay for it.

In numerous methods this book is a script for how Russell has actually found out to market and sell over numerous years online. It is the exact same process and tools he uses everyday in his business to make it the substantial success that it is.  Traffic Website Block

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be drawn from this original course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be constructed on. These include domain, branding and target audience. , if your are a rookie to online marketing this first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise discover about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will recuperate out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very crucial subject, and one near to my heart as I like utilizing SEO as a crucial traffic source in my company. Do this part right and you have endless totally free traffic for many years. You will discover the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll learn how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can utilize to generate traffic through e-commerce. You will find out how you can utilize Amazon’s item advertising API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to get begun, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were utilizing, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your website, however not yet bought. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Often there are untapped markets merely due to the fact t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually become the significant source of traffic and leads for many online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite strategy! John covers the key ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually actually stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is really owned by Google implies it is a platform that all organisation must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to become overloaded and sidetracked. {So a well laid-out a master strategy to assist you remain focused and organised is truly crucial.

Phew that is a lot! It truly is remarkable worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have actually just been around for a few months!  Traffic Website Block

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the finest training programs for anybody attempting to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA challenge. This really is incredible worth for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Website Block

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Website Block - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest methods to learn more about the lots of different traffic sources readily available on the internet. It is of massive worth for any company owner or entrepreneur aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only assume that the brand-new Traffic Secrets book will be remarkable.