Traffic Secrets.Com – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsTraffic Secrets.Com

Writing a review about a book that has actually not been launched is a little difficult – however what is necessary to comprehend is the background of Traffic Secrets.

Traffic Secrets.Com Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a huge quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

More significantly he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, possible consumers, to your company?

Let’s discover out.

What Is “Traffic” and Why Is It So Vital?

There are many reasons why a service might not endure – but by far among the greatest is a lack of traffic! With no paying consumers, or traffic, you just don’t have a business.

And yet it is among the areas that is both over-looked, and hard to define. I think it is since it is a hard topic, a lot of company owners simply disregard it. They take the “develop it and they will come” method – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every specific niche possible. For many online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? But a lot of stay stuck and struggling?. Traffic Secrets.Com

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a service success, and why everyone in organisation ought to be buying education around this subject.

Today there are a big variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be simple right? That is not the case otherwise everyone would have split it.

Likewise, let’s say that you have discovered a traffic source and your business is doing great. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Traffic Secrets.Com

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around because there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are amazing value each by themselves. I strongly recommend you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complicated task or idea and make it easy.

It is typically said that there is nothing brand-new – which the more things change, the more they stay the exact same. This is the case with much of Russell’s products.

You see much of what Russell offers are actually ideas and ideas that somebody else produced. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has actually remained a student – which is absolutely the finest way to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will choose up crucial ideas.

Russell is likewise an incredible story teller. He has an extraordinary capability to take concepts that might be challenging to comprehend, and retell them in a simple, simple to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually point out and give the credit. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly related to it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

What does this imply?

I think it suggests that nearly anything Russell has a hand in producing is of the greatest worth. He takes the very best of the finest and replays it to us in a method that we can implement and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Traffic Secrets.Com

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was constructing an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly small tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed closely.

The real remarkable part of the story is that lots of years later on Russell still saw the huge worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a method to utilize it to develop much more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called expert’s were trying to keep everything about online success a trick. However in normal Russell Brunson style, he published all the secrets offered for anyone who made the effort to comprehend the book and read.

It includes a detailed actionable plan for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream consumers; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-changing” by a lot of individuals, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – particularly if you prepare to construct an online organisation. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in the ideal method to attract people.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are selling. Most individuals are merely stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has found out to market and sell over several years online. It is the exact same process and tools he uses everyday in his service to make it the substantial success that it is.  Traffic Secrets.Com

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and topics will be taken from this initial course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite extensive modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be constructed on. These include domain, branding and target audience. If your are a rookie to online marketing this first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will get better out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a very essential subject, and one near to my heart as I like using SEO as a key traffic source in my business. Do this part right and you have unlimited free traffic for several years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can utilize to generate traffic by means of e-commerce. You will learn how you can use Amazon’s product marketing API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your cost per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your website. This module shows you what you require to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app individuals were using, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Typically there are untapped markets just due to the reality t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has become the significant source of traffic and leads for many online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn strategies like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the essential concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the techniques have really stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the reality that it is in fact owned by Google suggests it is a platform that all company ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely easy to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is actually important.

Phew that is a lot! It actually is remarkable worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have only been around for a few months!  Traffic Secrets.Com

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anyone trying to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Secrets.Com

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Secrets.Com - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest methods to discover about the numerous various traffic sources offered on the web. It is of huge value for any company owner or business owner seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only presume that the brand-new Traffic Secrets book will be fantastic.