Traffic Markings Inc – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsTraffic Markings Inc

Writing a review about a book that has actually not been released is a little difficult – however what is very important to comprehend is the background of Traffic Secrets.

Traffic Markings Inc Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a huge amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually refreshing view.

More significantly he is now talking about the topic which must be at the heart of all company. How do you get traffic, potential consumers, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons that a service might not make it through – however without a doubt one of the most significant is an absence of traffic! With no paying clients, or traffic, you merely don’t have a service.

And yet it is one of the areas that is both over-looked, and difficult to define. I think it is due to the fact that it is a hard topic, numerous organisation owners merely ignore it. They take the “build it and they will come” technique – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people buying services and items online – in every specific niche you can possibly imagine. For the majority of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an unlimited supply of traffic? However the majority of remain stuck and struggling?. Traffic Markings Inc

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a company success, and why everyone in company must be investing in education around this subject.

Today there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everybody would have split it.

Let’s say that you have discovered a traffic source and your business is doing terrific. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

Who Is Russel Brunson Traffic Markings Inc

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around since there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are amazing worth each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. How can you take an intricate task or concept and make it basic.

It is typically stated that there is nothing brand-new – and that the more things alter, the more they stay the same. This holds true with numerous of Russell’s items.

You see much of what Russell sells are really ideas and concepts that another person created. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS provides credit to where the concept came from.

Russell has remained a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get key ideas.

Russell is likewise an amazing story teller. He has an incredible capability to take concepts that might be difficult to understand, and retell them in an easy, simple to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact discuss and provide the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world.

What does this imply?

I think it means that nearly anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in a manner that we can understand and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Traffic Markings Inc

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was building an online company back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he became somebody Russell looked up to, and followed carefully.

The real fascinating part of the story is that many years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a method to use it to create even more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

When lots of so called guru’s were attempting to keep whatever about online success a secret, the book was launched at a time. However in typical Russell Brunson design, he released all the secrets readily available for anybody who took the time to understand the book and read.

It contains a detailed actionable blueprint for any who is brand-new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-altering” by many people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you plan to build an online organisation. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the proper way to attract individuals.
  • Creating belief; How to create a belief in people that they can attain the result you are offering. A lot of people are simply stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is getting is much greater than the quantity they pay for it.

In numerous methods this book is a script for how Russell has discovered to market and sell over several years online. It is the very same process and tools he utilizes everyday in his service to make it the huge success that it is.  Traffic Markings Inc

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and topics will be taken from this original course – so it’s a great place to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be constructed on. These include domain names, branding and target markets. If your are a beginner to internet marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your business, but if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one near my heart as I enjoy utilizing SEO as a key traffic source in my organisation. Do this part right and you have unlimited totally free traffic for several years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can utilize to generate traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app people were using, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your website, however not yet purchased. If you are using paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Often there are untapped markets just due to the truth t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has become the significant source of traffic and leads for the majority of online organisation owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook shares and likes, and integrating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key ideas such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have truly stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and provide worth to your audience. If this isn’t your thing, you are also shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the fact that it is really owned by Google means it is a platform that all company must be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is really crucial.

Phew that is a lot! When you break it down throughout all the module, it truly is incredible worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a couple of months!  Traffic Markings Inc

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As usual it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anyone attempting to cover their head around online marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This really is incredible value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Traffic Markings Inc

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Markings Inc - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest ways to learn more about the many various traffic sources readily available on the web. It is of massive worth for any organisation owner or business owner seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be fantastic.