Traffic Marking Tape – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsTraffic Marking Tape

Writing a review about a book that has not been launched is a little difficult – but what is important to comprehend is the background of Traffic Secrets.

Traffic Marking Tape Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web guru to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it includes a substantial amount of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is a really refreshing view.

However more notably he is now speaking about the topic which must be at the heart of all service. How do you get traffic, possible customers, to your company?

Let’s learn.

What Is “Traffic” and Why Is It So Important?

There are many reasons why a service may not make it through – but without a doubt one of the biggest is an absence of traffic! With no paying customers, or traffic, you just do not have an organisation.

And yet it is one of the areas that is both over-looked, and difficult to define. I think it is because it is a difficult subject, many company owner just neglect it. They take the “construct it and they will come” method – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche imaginable. Yet for a lot of online businesses they seem like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have an endless supply of traffic? Many remain stuck and struggling?. Traffic Marking Tape

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a service success, and why everyone in service should be buying education around this topic.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have broken it.

Also, let’s say that you have discovered a traffic source and your organisation is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and totally free to take it anywhere you desire.

Who Is Russel Brunson Traffic Marking Tape

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable worth each on their own. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complex task or idea and make it basic.

It is often stated that there is nothing new – and that the more things change, the more they stay the very same. This is the case with a number of Russell’s items.

You see much of what Russell offers are really ideas and concepts that someone else created. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get essential concepts.

Russell is also a remarkable story teller. He has an amazing capability to take concepts that might be difficult to comprehend, and retell them in a basic, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does really provide the credit and discuss. However his way of retelling what the SOS series is, and how you can use it, now has his name mostly connected with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

So what does this imply?

I think it implies that practically anything Russell contributes to producing is of the highest value. He takes the very best of the very best and replays it to us in a method that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other products.  Traffic Marking Tape

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online service back when many of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly little tight online marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed closely.

The genuine remarkable part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to use it to create much more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was released at a time when many so called expert’s were trying to keep everything about online success a secret. In common Russell Brunson style, he published all the secrets readily available for anybody who took the time to read and understand the book.

It includes a step-by-step actionable plan for any who is new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-altering” by so lots of individuals, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you prepare to construct an online company. It shares the secrets around producing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in the best way to draw in individuals.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are selling. The majority of people are simply stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is receiving is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has actually learnt to market and offer over several years online. It is the exact same process and tools he uses daily in his organisation to make it the substantial success that it is.  Traffic Marking Tape

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be taken from this original course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 quite detailed modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be developed on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this very first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will respond to. You also discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one near to my heart as I like using SEO as a key traffic source in my business. Do this part right and you have endless complimentary traffic for several years. You will learn the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and methods that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can utilize to create traffic by means of e-commerce. You will discover how you can use Amazon’s item marketing API to improve the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your cost per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app individuals were utilizing, that could drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your website, however not yet purchased. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Typically there are untapped markets just due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually become the significant source of traffic and leads for the majority of online organisation owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have actually actually stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and supply value to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the fact that it is actually owned by Google means it is a platform that all company need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely easy to become overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is actually important.

Phew that is a lot! When you break it down throughout all the module, it really is remarkable worth. Anyone of these modules would blow away the training programs turning up by “masters” who have actually only been around for a couple of months!  Traffic Marking Tape

How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

However as usual it appears like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the finest training programs for anyone attempting to cover their head around internet marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be refreshed. However it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Marking Tape

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Marking Tape - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest ways to discover the numerous various traffic sources offered on the web. It is of huge value for any entrepreneur or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just assume that the brand-new Traffic Secrets book will be fantastic.