Traffic Marking Paint Trucks – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsTraffic Marking Paint Trucks

Writing a review about a book that has not been launched is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Traffic Marking Paint Trucks Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a big amount of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

However more notably he is now talking about the subject which should be at the heart of all company. How do you get traffic, prospective clients, to your company?

Let’s learn.

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons a service may not make it through – but by far one of the biggest is an absence of traffic! With no paying consumers, or traffic, you just do not have a service.

And yet it is among the locations that is both over-looked, and difficult to define. I think it is since it is a challenging subject, so lots of company owners simply disregard it. They take the “develop it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people buying products and services online – in every specific niche imaginable. Yet for a lot of online businesses they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have an unlimited supply of traffic? The majority of remain stuck and having a hard time?. Traffic Marking Paint Trucks

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a service success, and why everybody in company should be investing in education around this subject.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be easy right? That is not the case otherwise everyone would have cracked it.

Let’s say that you have found a traffic source and your service is doing great. What would take place if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and free to take it anywhere you want.

So Who Is Russel Brunson Traffic Marking Paint Trucks

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are amazing value each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this appears to be his method to whatever. How can you take a complex task or concept and make it easy. How do you simplify to simple components that can be performed on and after that duplicated to scale.

It is typically said that there is absolutely nothing new – and that the more things change, the more they remain the very same. This holds true with numerous of Russell’s products.

You see much of what Russell sells are in fact ideas and concepts that another person developed. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS offers credit to where the idea came from.

Russell has actually stayed a trainee – which is definitely the best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will pick up key ideas.

Russell is also an incredible story teller. He has an incredible capability to take ideas that might be difficult to understand, and retell them in a simple, simple to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does actually give the credit and mention. But his way of retelling what the SOS sequence is, and how you can use it, now has his name mainly related to it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

So what does this mean?

I believe it indicates that practically anything Russell has a hand in producing is of the greatest worth. He takes the very best of the best and replays it to us in a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Traffic Marking Paint Trucks

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was constructing an online organisation back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, at least in the fairly small tight web marketing circle – as it was back then. And he became someone Russell looked up to, and followed closely.

The real interesting part of the story is that numerous years later Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a way to use it to create a lot more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called expert’s were trying to keep whatever about online success a trick. But in typical Russell Brunson style, he published all the secrets offered for anyone who put in the time to check out and understand the book.

It includes a step-by-step actionable blueprint for any who is new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your item sell price.
  • How to find your dream consumers; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by numerous people, including the similarity Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you plan to build an online business. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to create a belief in people that they can accomplish the result you are selling. Many people are merely stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has actually found out to market and sell over many years online. It is the same procedure and tools he utilizes daily in his company to make it the huge success that it is.  Traffic Marking Paint Trucks

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and subjects will be taken from this original course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite detailed modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be built on. These include domain, branding and target audience. , if your are a newbie to online marketing this very first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will get better out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I like using SEO as a crucial traffic source in my company. Do this part right and you have limitless free traffic for many years. You will find out the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll find out how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing tactics that you can use to create traffic through e-commerce. You will learn how you can utilize Amazon’s product marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 lots specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you need to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, but not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets merely due to the fact t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has become the significant source of traffic and leads for many online company owner. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite method! John covers the crucial principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have actually remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google means it is a platform that all company need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is really crucial.

Phew that is a lot! It truly is incredible value when you simplify across all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have just been around for a couple of months!  Traffic Marking Paint Trucks

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the content.

However as typical it looks like Russel and the group will be launching the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package deal or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the best training programs for anyone trying to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This actually is amazing worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Marking Paint Trucks

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Marking Paint Trucks - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest ways to learn about the lots of various traffic sources available on the web. It is of massive value for any entrepreneur or business owner aiming to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be amazing.