Traffic Marking Paint Grainger – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsTraffic Marking Paint Grainger

Composing a review about a book that has actually not been released is a little tricky – however what is important to comprehend is the background of Traffic Secrets.

Traffic Marking Paint Grainger Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a substantial amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly refreshing view.

However more significantly he is now discussing the subject which ought to be at the heart of all company. How do you get traffic, prospective consumers, to your service?

Let’s find out.

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons that an organisation might not survive – but without a doubt among the most significant is an absence of traffic! Without any paying consumers, or traffic, you merely do not have an organisation.

And yet it is among the areas that is both over-looked, and hard to define. I believe it is because it is a difficult subject, so many entrepreneur merely neglect it. They take the “construct it and they will come” approach – which clearly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche possible. Yet for many online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have a limitless supply of traffic? Many remain stuck and struggling?. Traffic Marking Paint Grainger

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to an organisation success, and why everyone in organisation must be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be easy right? But that is not the case otherwise everyone would have split it.

Let’s say that you have discovered a traffic source and your service is doing fantastic. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Traffic Marking Paint Grainger

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are amazing worth each on their own. If you have not read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his approach to whatever. How can you take an intricate job or concept and make it basic. How do you break it down to easy parts that can be executed on and then duplicated to scale.

It is often stated that there is nothing new – and that the more things alter, the more they stay the exact same. This is the case with a number of Russell’s products.

You see much of what Russell offers are actually concepts and concepts that somebody else developed. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a student – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will get key ideas.

Russell is also an amazing story teller. He has an unbelievable capability to take ideas that might be difficult to grasp, and retell them in an easy, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series truly came from Andre Chaperon, who Russell does actually mention and give the credit. However his way of retelling what the SOS series is, and how you can use it, now has his name mostly connected with it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has done it hard and suffered numerous numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world. The advice and experience he twists around the concept is priceless.

So what does this indicate?

I think it implies that practically anything Russell has a hand in producing is of the highest value. He takes the very best of the finest and replays it to us in such a way that we can understand and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other products.  Traffic Marking Paint Grainger

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was developing an online organisation back when the majority of us hardly knew what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the fairly little tight web marketing circle – as it was at that time. And he became someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to use it to produce even more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

The book was launched at a time when numerous so called expert’s were attempting to keep whatever about online success a trick. However in common Russell Brunson style, he published all the secrets offered for anyone who made the effort to read and understand the book.

It contains a detailed actionable plan for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream clients; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-changing” by many people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you plan to develop an online business. It shares the secrets around producing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to create a belief in people that they can accomplish the outcome you are offering. The majority of people are just stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much higher than the amount they spend for it.

In many methods this book is a script for how Russell has found out to market and offer over several years online. It is the very same process and tools he uses daily in his organisation to make it the big success that it is.  Traffic Marking Paint Grainger

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and topics will be drawn from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 quite extensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be constructed on. These include domain, branding and target audience. If your are a rookie to internet marketing this first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I love utilizing SEO as an essential traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for years. You will find out the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll learn how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is uncomplicated. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can use to produce traffic through e-commerce. You will discover how you can utilize Amazon’s item marketing API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a business including, lower your cost per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were using, that could drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have concerned your site, but not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Typically there are untapped markets merely due to the fact t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually become the major source of traffic and leads for the majority of online service owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are also shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the fact that it is actually owned by Google means it is a platform that all business must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to become overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and organised is really essential.

Phew that is a lot! It really is remarkable worth when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a few months!  Traffic Marking Paint Grainger

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the team will be launching the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the best training programs for anybody trying to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA challenge. This truly is remarkable worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Traffic Marking Paint Grainger

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Marking Paint Grainger - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest ways to find out about the numerous various traffic sources available on the web. It is of massive worth for any entrepreneur or business owner wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only assume that the brand-new Traffic Secrets book will be incredible.