Traffic Marking Machine – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsTraffic Marking Machine

Composing a review about a book that has actually not been released is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

Traffic Marking Machine Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly refreshing view.

More significantly he is now talking about the topic which must be at the heart of all business. How do you get traffic, possible clients, to your service?

Let’s find out.

What Is “Traffic” and Why Is It So Important?

There are many factors why an organisation may not make it through – however by far among the most significant is a lack of traffic! With no paying consumers, or traffic, you just do not have a service.

And yet it is among the locations that is both over-looked, and difficult to define. I believe it is since it is a challenging topic, so many company owners merely overlook it. They take the “develop it and they will come” technique – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche imaginable. Yet for most online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an unlimited supply of traffic? However most remain stuck and having a hard time?. Traffic Marking Machine

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a business success, and why everybody in organisation ought to be purchasing education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be easy right? That is not the case otherwise everyone would have broken it.

Let’s say that you have actually found a traffic source and your company is doing terrific. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your business and free to take it anywhere you desire.

So Who Is Russel Brunson Traffic Marking Machine

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around given that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are extraordinary value each by themselves. I strongly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. How can you take an intricate task or idea and make it easy.

It is frequently said that there is absolutely nothing new – which the more things change, the more they stay the same. This is the case with much of Russell’s items.

You see much of what Russell sells are in fact ideas and concepts that somebody else developed. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the concept came from.

Russell has stayed a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is also a remarkable story teller. He has an incredible ability to take ideas that might be challenging to grasp, and retell them in a basic, easy to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really discuss and provide the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

So what does this suggest?

I believe it implies that almost anything Russell has a hand in producing is of the highest worth. He takes the very best of the finest and replays it to us in such a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Traffic Marking Machine

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online company back when most of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly little tight web marketing circle – as it was back then. And he became somebody Russell looked up to, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a method to utilize it to produce even more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. In common Russell Brunson style, he released all the secrets offered for anybody who took the time to comprehend the book and read.

It contains a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to enhance your product sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-altering” by numerous people, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to develop an online organisation. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in the ideal way to draw in individuals.
  • Creating belief; How to create a belief in people that they can attain the outcome you are offering. The majority of people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is receiving is much higher than the quantity they spend for it.

In many ways this book is a script for how Russell has learnt to market and sell over several years online. It is the same process and tools he utilizes everyday in his organisation to make it the substantial success that it is.  Traffic Marking Machine

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and topics will be taken from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be constructed on. These include domain, branding and target audience. , if your are a novice to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn more about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very essential topic, and one near my heart as I love utilizing SEO as an essential traffic source in my service. Do this part right and you have endless totally free traffic for many years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing strategies that you can utilize to generate traffic via e-commerce. You will learn how you can utilize Amazon’s item advertising API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were using, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have come to your website, but not yet purchased. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Often there are untapped markets merely due to the fact t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and incorporating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the essential concepts such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the techniques have really stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and provide worth to your audience. You are likewise shown how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is really owned by Google means it is a platform that all organisation need to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely simple to become overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is really essential.

Phew that is a lot! It really is remarkable value when you simplify across all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a few months!  Traffic Marking Machine

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

However as normal it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to wrap their head around online marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Traffic Marking Machine

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Marking Machine - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest methods to discover about the many various traffic sources offered on the web. It is of massive value for any company owner or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only assume that the brand-new Traffic Secrets book will be fantastic.