Traffic Lights Guerilla Marketing – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the present signature training program from ClickFunnels.  Traffic Lights Guerilla Marketing

I truly felt like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest article ever! And hopefully as soon as you have checked this blog site out you will see how much worth there really remains in doing the challenge.

I really don’t think people understand the advantages of the challenge – otherwise they would have currently done it. If you are beginning an online company, or have a business that is not yet at the 6 figure mark, then this challenge is vital training to super-charge your business.

The One Funnel Away Challenge takes you through the actions in creating an effective sales funnel. It teaches you the numerous aspects that make up a sales funnel and most importantly has you develop one yourself. You finish the training challenge with your own working sales funnel geared around your organisation.

I believe you will see from whatever listed below, there is so much that is taken into the One Funnel Away Challenge training program – the value is truly rather amazing.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is truly a training program, developed to help you construct a successful sales funnel for your company. Now this is not just merely cranking out a couple of web-pages or landing pages. It is the creation of all the elements around an effective, top carrying out sales funnel.

The program is so comprehensive, that I understand of many individuals that go through it numerous times. If they have a new funnel they are putting together, they choose to go through the training once again, to ensure they have covered whatever correctly.

The training is said to cover 4 weeks, but really it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the ideal mindset. This is rather essential, given there is a lot that will be covered, you will need to have your thinking clear to keep the momentum up.

The core of the training roles out over the next 4 weeks, with key styles or subjects weekly. The everyday training sessions then construct upon each topic, with everyday actions left as ‘research’. Secret locations covered include;

  • Creating an alluring item deal
  • Psychology of sales
  • The value of stories in the selling procedure
  • What hooks a prospective client
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And much more …

This is a bottom line – this is not a passive training course. To get the most out of it you will be needed to do research nearly everyday! Then how else will you end up with a working sales funnel if you’re not developing it out as you go.

Traffic Lights Guerilla Marketing OFA Challenge

The challenge initially began as a ‘live’ event, with portions of coaching delivered via Facebook lives. So it didn’t run that typically. Due to the success of the training, both in number of students and the success stories that are coming out, the training is now run over 2 week.

Elements that were live are now previous lives that have been recorded since of that. To be sincere I didn’t feel that anything was lost from this. The fact that it had actually been live meant that people were asking concerns – much of which remained in line with what I was questioning.

The final thing to bear in mind is that it is a “challenge” – meaning there is a time limit. In general, it is so simple to delay jobs to tomorrow, and then wonder why we don’t make great progress. By setting this as a challenge it drives that competitive part of us to want to be effective.

As the challenge starts to wane you become more pleased with what you have actually attained, and can’t wait for it all to go live. Especially when other individuals are beginning to publish in the Facebook group their success and sales coming through!

Oh, and if you have not figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. I hope you like the initial style, as you’re going to hear it a lot!

How Much Does It Cost?  Traffic Lights Guerilla Marketing

The easy answer is $100 – which is merely incredible worth. There are courses out there that charge 10 times or more this quantity and don’t come close to the value got. At $100 it’s like a no-brainer. Traffic Lights Guerilla Marketing

If you can’t manage the $100 to buy your education, particularly with a program like this, then to be truthful I think you will struggle in your company.

One Funnel Away Challenge Cost

This $100 will save you more time and dollars later, so it ought to end up being an extremely simple decision.

The other cost, obviously, is your time. You will need to devote at least one hour daily to make maintain. The training does move quick, given how much is covered. So if you don’t keep up with watching the coaching sessions and finishing your jobs, then you will struggle.

The time element will often be much harder than the $100. Like I stated it will end up being apparent why the $100 is great worth – but lots of people will deal with the time element. But if you actually want your business to begin cranking then you simply require to make the time!

What Do You Get With The Challenge?

When you signup to the training you now have the alternative of choosing a 100% digital plan, or the standard training pack. The digital variation is simply that, all the elements listed below are simply available for download online. With the the standard pack you will require to cover shipping (

However, if this is your very first time doing the challenge, then I highly suggest getting the physical pack. Not simply so you get your hands on the goodies, but there is something about having a physical workbook to doodle notes in for future recommendation.

What is included in the challenge?

One Funnel Away Value Stack

Traffic Lights Guerilla Marketing

The Training Portal – All the training is available online through a devoted training website. It keeps you grounded, and makes sure you take the time to finish each day’s tasks, rather than avoid ahead and leave the challenge half completed.

The Challenge Workbook – You get a spiral bound workbook covering the training material. This sets out each objective including the crucial aspects covered, examine list of tasks you need to finish and locations for you to make your own notes. Each day is also available for download as a soft copy – however there is something to be said about doodling your notes in a devoted workbook as you are discovering.

MP3 Player – This holds all the lessons taped for you prepared to go. You can either download them onto your preferred mobile gadget, or listen directly from the Player itself. It supplies an easy method to absorb the training and listen “missions” in any idle time you may have (on the commute to work for example). This just assists eliminate another possible issue that might stop you from moving on.

Committed Facebook Group – Each new challenge has a devoted Facebook group, which is extremely powerful. Numerous updates and notes are posted here from the coaches and mentors, and you get to publish any questions or struggles you have. Notably this is the group of individuals who are going through the training precisely like you are. So this provides the support structure you require – similar to a study group back in school or uni.

Benefits

There are a number of benefits that are offered in addition to the basic One Funnel Away training. The two essential products are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Days Summit

The 30 Days Summit is developed on the concept of a basic question; if you lost everything what would you do in the next 30 days to construct back your service (knowing what you know now)? You might quickly copy simply one technique, and be well on your way to your first online business.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is intended to be the starting point for anybody who is brand brand-new to internet marketing, and wishes to be an affiliate marketer. It is a video series of 15 digital business owners, each offering their actions they would use to develop an affiliate company from scratch. Each person has actually been incredibly effective in their chosen specific niche, and share rather freely the things they discovered that assisted accomplish that success.

All of these are available through the One Funnel Away Challenge training site. You are provided life time access to the benefits by going through the challenge. Again the value in these bonus offers alone make the $100 appear outrageous.

The Coaches

The Challenge education and training sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no scarcity of abilities and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the crucial subjects each day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russell has composed numerous books which are extraordinary value each on their own.

Russell developed the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complicated job or concept and make it easy.

Russell’s design is likewise extremely simple to listen to, making his training sessions actually satisfying!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer house the concepts Russel introduced.

Steve actually understands his stuff and used to be the Lead Funnel Builder at ClickFunnels, building hundreds in not thousands of funnels. He decided to move on and develop his own firm mentor and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he simply shares his journey and what he has found out in his entrepreneurial company.

Oh, and a work of caution … which your head phones when Steve begins … you’ll see what I indicate.

Julie Stoian

Julie Stoain
Julie Stoian

Julie Stoian resembles the ‘excellent cop’ to Steves ‘bad police’ and spends time detailing more of the specifics behind the jobs. So Julie shows us more of the “how” you go about doing something. This includes on-screen demonstration’s how you set somethings up step by action.

Once again, Julie is a really effective business owner in her own. She started utilizing ClickFunnels as a core part of her organisation and had a lot success Russel asked her to join his team. , if you follow Juiie on social media you will see she spends a lot of time mentor how to stabilize the life of an entrepreneur with home life.

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Live Coaches

In addition to the main 3 coaches, there are likewise live coaches assigned to each challenge accomplice. These coaches have achieved success building out sales funnels in their businesses, and hold live training sessions through-out the week.

So significantly you get any responses you may have looked at and resolved in real time (not simply recordings). The coaches are situated in various part of the world, so the live sessions are offered at affordable times for everyone.

What is covered in the Training.

The one thing that sticks out with the One Funnel Away Challenge is how structured everything is. Much idea has actually gone through how it has actually been put together and every effort made to get you engaged right from the start. Each “objective” builds on the last, as does every week – all developing up to your sales funnels being completed with the key aspects.

The challenge topics and training are broken down as follows.

One Funnel Away Challeneg Process

Traffic Lights Guerilla Marketing

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You truly likewise need to keep your eyes open, as a number of sales techniques are revealed – they’re not presented as such, but they are extremely much there.

You are introduced to “the ideal webinar” script, which is an entire sales funnel by itself. I believe it is to get your thoughts in the right circulation for what is to come. Weeks of sales procedure is compressed into 90 mins, and its amazing to watch Russel unpack it.

Todays missions are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your deal really is. What are you selling and why? You are presented to the concept of “stacking” your deal so that the value far out-weighs the cost. You start to build out your offer and the ‘properties’ you will include in your ‘stack’.

The idea is, if your deal suffices, and compelling enough, it will offset any errors made later. But extremely little can repair a bad deal.

This weeks missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel really is a master story teller, and today he shares his secrets and has us dealing with our own stories to utilize. You really dig into your story (what got you here), and how you can use it to both build connection and ‘hook’ prospective customers.

There is likewise an enormous push for you to begin publishing your own content – which I am a big believer of! Don’t freak out – this is where Steve truly assists us understand why, and how we can make it a little simpler than it sounds.

This weeks objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are three weeks in before you begin to build the funnel (utilizing ClickFunnels of course). And in actual truth you are even provided a template funnel (share funnel) to deal with.

Once again that point is this training is not about simply how to develop a landing page, and what buttons to put where. It actually has to do with constructing out the entire sales funnels.

So in this week you are taking the pieces from the very first 2 weeks and constructing them into a digital representation. It ends up being a digitised sales process that leads your possible customers through your virtual store. Here you will also be taught the core funnel method.

This weeks objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The last week, and the one where you start to see how you can bring traffic through your funnel you have actually produced. Your whole sales procedure and funnel isn’t worth much if no one is moving through it. It’s like trying to offer something to an empty shop.

Here Russel and the group cover how you are going to get traffic, or possible buyers to come into your funnel. The concept of organic (earned) traffic versus paid traffic is gone over – so depending upon your favored method and marketing budget plan you are covered.

This weeks missions are;.

  • The Three Types of Traffic.
  • The Dream 100.
  • Earn Your Way In.
  • Buy Your Way In.
  • Funnel Audibles.

Who Is The One Funnel Away Challenge For?

I ‘d like to simply state EVERYONE! That’s not rather true (but nearly) … If you are just beginning out in the online service world, then this course is a must. It will help you understand the essentials that makes a great sales funnel – and you will real have a working sales funnel by the end of it.  Traffic Lights Guerilla Marketing

If you currently have a company, however it’s not quite at the 6 future earnings yet, then I ‘d strongly recommend examining it out. The ideas covered and taught will absolutely enhance your organisation sales procedure.

If you are brand-spanking brand-new to online service, and never had any training, haven’t started selling anything at all, then this course will be a little bit of a challenge. That doesn’t imply you shouldn’t do it – but feel in one’s bones that you will seem like you are consuming from a fire pipe. It is more than likely you will wish to repeat it again later on, once you have a bit more experience (which is a completely fine technique).

Who Is The Challenge NOT For

If you are truly fighting with the $100, then I believe there might be bigger concerns you need to resolve first. Attempting to construct a company coming from a frame of mind of deficiency is really hard – so get your money circulation covered. And then be prepared to buy yourself – particularly when the training worth is so high.

As I stated previously, if you don’t have the time to devote 1-2 hours daily, then I would pause until you do. To get the real value from the training you need the time to do the homework! But I would also ask you to inspect then where are you spending your time? If it’s on a badly designed (or chaotic) sales procedure, then you ought to stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. This point is rammed house once again and again by Steve in his training. It does not matter what niche you are in, or the product you are selling, the ideas all work – “It’s not about the product” Steve yells!

Is there a money back ensure?

Yes. Something that makes the majority of individuals feel a little more comfortable is if there is some type of assurance on the quality of the item. Here there definitely is, with a complete refund ensure if the challenge and training does not satisfy your expectations (as unlikely as that is). You just need to return the physical pack you got.

Do I Need Any Previous Experience or Skills?

Nope. Having a little knowledge in online business and what it means does not injured. However this challenge is developed even for a brand novice.

What If I Don’t Have A Product?

You can use what you discover to sell anything online – and will get a host of examples and ideas to get you started. You may even choose to be an affiliate for ClickFunnels and build a funnel around that.

Is the a Support Community?

Yes. Each new challenge has a separate Facebook group so that you have a group of people you are going through the challenge with. ClickFunnels also has a variety of support system also on Facebook you can join for wider assistance as your organisation grows.

What If I miss the Live Training?

Everything is tape-recorded for you, consisting of the live training sessions through the week. So if you miss anything you can go back a listen/watch the recordings. There is generally a catch-up day weekly, which is a good time to watch anything you might have missed out on, or review something you might not have actually understood the very first time.

Conclusion

The One Funnel Away Challenge truly is one of those unique pieces of education that actually provides. My experience has actually been that ‘sales’ is typically a ‘unclean’ word, and is something that lots of people shy away from. Without sales almost all businesses simply can’t exist.

So if you stay in business and wish to sell something online, then the One Funnel Away Challenge is for you! Especially if you are brand-new to online business, or your organisation is still developing and you are yet to strike the 6 figure mark.

The worth in the training deserves method more than the $100 price. And then when you think about the bonus material you receive, it ends up being a must.

I can’t recommend taking this challenge enough. It will make you completely alter the way you have actually been looking at online selling, and notably leave you with something concrete – a working online sales funnel!  Traffic Lights Guerilla Marketing