Traffic Lights Guerilla Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsTraffic Lights Guerilla Marketing

Composing a review about a book that has not been launched is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Traffic Lights Guerilla Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it includes a huge quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly revitalizing view.

More importantly he is now talking about the topic which ought to be at the heart of all service. How do you get traffic, potential clients, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Essential?

There are many factors why a service might not endure – however without a doubt among the most significant is an absence of traffic! Without any paying consumers, or traffic, you merely don’t have a service.

And yet it is among the locations that is both over-looked, and tough to specify. I believe it is since it is a challenging subject, many entrepreneur merely overlook it. They take the “develop it and they will come” method – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche you can possibly imagine. Yet for many online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have an unlimited supply of traffic? However many remain stuck and struggling?. Traffic Lights Guerilla Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to a company success, and why everyone in service must be purchasing education around this subject.

Right now there are a huge variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have split it.

Let’s say that you have discovered a traffic source and your company is doing excellent. What would take place if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you desire.

So Who Is Russel Brunson Traffic Lights Guerilla Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around given that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are unbelievable worth each by themselves. If you have not read them, then I strongly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his approach to whatever. How can you take a complicated job or concept and make it easy. How do you simplify to basic parts that can be executed on and then duplicated to scale.

It is frequently stated that there is absolutely nothing brand-new – which the more things alter, the more they remain the very same. This is the case with numerous of Russell’s products.

You see much of what Russell offers are really concepts and principles that somebody else developed. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a trainee – which is definitely the best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will choose up crucial concepts.

Russell is also a remarkable story teller. He has an extraordinary ability to take concepts that might be difficult to grasp, and retell them in a simple, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does really point out and offer the credit. However his way of retelling what the SOS series is, and how you can utilize it, now has his name largely connected with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

So what does this imply?

I think it indicates that almost anything Russell contributes to producing is of the greatest worth. He takes the finest of the best and replays it to us in a manner that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Traffic Lights Guerilla Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online service back when many of us hardly knew what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, at least in the reasonably small tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The genuine interesting part of the story is that many years later on Russell still saw the big value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to use it to develop even more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called guru’s were attempting to keep whatever about online success a trick. In normal Russell Brunson design, he published all the secrets readily available for anyone who took the time to understand the book and check out.

It includes a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream consumers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by a lot of people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – particularly if you plan to develop an online organisation. It shares the secrets around creating a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the proper way to draw in individuals.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are selling. The majority of people are simply stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much higher than the amount they pay for it.

In many methods this book is a script for how Russell has actually discovered to market and sell over lots of years online. It is the exact same procedure and tools he utilizes everyday in his service to make it the big success that it is.  Traffic Lights Guerilla Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be drawn from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 quite detailed modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental concepts that will be built on. These consist of domain, branding and target markets. If your are a rookie to online marketing this very first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise find out about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one close to my heart as I love using SEO as a key traffic source in my service. Do this part right and you have limitless free traffic for several years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll discover how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable tactics that you can use to produce traffic via e-commerce. You will learn how you can use Amazon’s product advertising API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your expense per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get begun, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your site, but not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Typically there are untapped markets simply due to the truth t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually become the major source of traffic and leads for many online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite strategy! John covers the essential ideas such as on and off-page SEO. While some of the tools discussed are a little outdated, the methods have actually really remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the truth that it is actually owned by Google suggests it is a platform that all organisation should be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super simple to become overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it truly is remarkable worth. Anybody of these modules would blow away the training programs appearing by “experts” who have actually just been around for a couple of months!  Traffic Lights Guerilla Marketing

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anyone attempting to wrap their head around internet marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This actually is incredible worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Traffic Lights Guerilla Marketing

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Lights Guerilla Marketing - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is among the fastest ways to learn more about the numerous various traffic sources readily available on the web. It is of massive value for any service owner or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only assume that the brand-new Traffic Secrets book will be remarkable.