Traffic Leads Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsTraffic Leads Marketing

Writing a review about a book that has not been launched is a little tricky – but what is necessary to comprehend is the background of Traffic Secrets.

Traffic Leads Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a substantial amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a really rejuvenating view.

However more importantly he is now talking about the subject which ought to be at the heart of all service. How do you get traffic, potential consumers, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are numerous factors why a business may not endure – however by far among the greatest is a lack of traffic! Without any paying consumers, or traffic, you just do not have a service.

And yet it is among the areas that is both over-looked, and difficult to define. I think it is due to the fact that it is a challenging topic, numerous company owner just disregard it. They take the “build it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche you can possibly imagine. Yet for many online businesses they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an endless supply of traffic? Many remain stuck and struggling?. Traffic Leads Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a business success, and why everybody in service ought to be buying education around this topic.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? That is not the case otherwise everybody would have cracked it.

Let’s say that you have actually discovered a traffic source and your business is doing great. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Traffic Leads Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are amazing value each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complicated task or idea and make it simple.

It is typically stated that there is nothing new – which the more things change, the more they remain the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are actually concepts and concepts that somebody else developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the concept came from.

Russell has actually stayed a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has made certain he studies it in detail, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get essential concepts.

Russell is also an amazing story teller. He has an unbelievable ability to take ideas that might be tricky to comprehend, and retell them in a simple, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series truly originated from Andre Chaperon, who Russell does really point out and offer the credit. However his method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world.

So what does this mean?

I think it suggests that almost anything Russell has a hand in producing is of the highest value. He takes the very best of the finest and replays it to us in a way that we can execute and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Traffic Leads Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was building an online organisation back when the majority of us barely understood what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly small tight online marketing circle – as it was back then. And he became somebody Russell looked up to, and followed closely.

The real fascinating part of the story is that numerous years later on Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to use it to produce much more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called master’s were attempting to keep whatever about online success a secret. In normal Russell Brunson design, he published all the secrets readily available for anyone who took the time to understand the book and read.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream consumers; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-changing” by a lot of people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – particularly if you plan to construct an online business. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the proper way to attract people.
  • Creating belief; How to produce a belief in individuals that they can accomplish the outcome you are offering. Many people are simply stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over many years online. It is the exact same process and tools he utilizes daily in his business to make it the huge success that it is.  Traffic Leads Marketing

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be taken from this original course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather thorough modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be built on. These include domain, branding and target audience. , if your are a rookie to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise learn about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near my heart as I enjoy utilizing SEO as a key traffic source in my service. Do this part right and you have endless free traffic for several years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable techniques that you can utilize to create traffic via e-commerce. You will discover how you can use Amazon’s item marketing API to improve the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 lots individual lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to begin, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were using, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your site without buying? That is what you are taught here – how you retarget people who have come to your site, but not yet purchased. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Often there are untapped markets merely due to the reality t that they don’t speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has ended up being the major source of traffic and leads for a lot of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you find out methods like leveraging Facebook likes and shares, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the essential principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have actually really remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the truth that it is actually owned by Google implies it is a platform that all business must be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely simple to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is actually important.

Phew that is a lot! It really is amazing value when you simplify throughout all the module. Anyone of these modules would blow away the training programs turning up by “gurus” who have only been around for a couple of months!  Traffic Leads Marketing

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan deal or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the best training programs for anyone trying to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA difficulty. This actually is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Leads Marketing

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Leads Marketing - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest methods to discover the many various traffic sources readily available on the web. It is of enormous worth for any entrepreneur or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only assume that the new Traffic Secrets book will be amazing.