Traffic Is Organic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsTraffic Is Organic

Writing a review about a book that has not been launched is a little difficult – however what is essential to understand is the background of Traffic Secrets.

Traffic Is Organic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this just another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it adds a big amount of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is an actually refreshing view.

However more notably he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, potential clients, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons a company may not endure – but without a doubt one of the greatest is a lack of traffic! Without any paying consumers, or traffic, you simply do not have a service.

And yet it is one of the areas that is both over-looked, and difficult to define. I believe it is since it is a challenging topic, so many company owner simply overlook it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche you can possibly imagine. For a lot of online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have a limitless supply of traffic? Many remain stuck and having a hard time?. Traffic Is Organic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to an organisation success, and why everybody in company need to be purchasing education around this topic.

Right now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everybody would have broken it.

Also, let’s say that you have found a traffic source and your organisation is doing great. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

Who Is Russel Brunson Traffic Is Organic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are unbelievable worth each by themselves. If you have not read them, then I strongly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complex job or idea and make it basic.

It is often stated that there is absolutely nothing new – which the more things alter, the more they stay the same. This holds true with a lot of Russell’s products.

You see much of what Russell sells are actually ideas and ideas that another person developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is likewise an incredible story teller. He has an incredible capability to take concepts that may be challenging to comprehend, and retell them in a simple, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually offer the credit and discuss. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world.

So what does this suggest?

I think it means that practically anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in a manner that we can carry out and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Traffic Is Organic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was developing an online company back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the reasonably small tight web marketing circle – as it was back then. And he became somebody Russell admired, and followed closely.

The genuine interesting part of the story is that many years later on Russell still saw the substantial value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to utilize it to produce much more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When lots of so called master’s were attempting to keep whatever about online success a trick, the book was launched at a time. In typical Russell Brunson design, he published all the secrets available for anyone who took the time to check out and comprehend the book.

It contains a detailed actionable blueprint for any who is new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-altering” by so numerous people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – specifically if you prepare to develop an online company. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are offering. The majority of people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much greater than the amount they pay for it.

In lots of methods this book is a script for how Russell has found out to market and offer over many years online. It is the same process and tools he uses daily in his company to make it the substantial success that it is.  Traffic Is Organic

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be drawn from this original course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be constructed on. These consist of domain names, branding and target audience. , if your are a rookie to online marketing this first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one close to my heart as I love utilizing SEO as an essential traffic source in my service. Do this part right and you have endless totally free traffic for many years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is uncomplicated. Start an affiliate program, hire affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can use to produce traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your expense per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you require to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget people who have concerned your site, however not yet bought. If you are utilizing paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has ended up being the major source of traffic and leads for many online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the essential concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the strategies have actually truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply value to your audience. You are likewise revealed how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the truth that it is in fact owned by Google implies it is a platform that all organisation need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very simple to become overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is truly crucial.

Phew that is a lot! It truly is amazing worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have only been around for a couple of months!  Traffic Is Organic

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

However as typical it appears like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package offer or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the best training programs for anyone trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA challenge. This really is incredible worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Traffic Is Organic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Is Organic - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not best it is one of the fastest ways to discover about the lots of various traffic sources readily available on the web. It is of enormous value for any entrepreneur or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the brand-new Traffic Secrets book will be amazing.