Traffic Driving Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsTraffic Driving Marketing

Writing a review about a book that has actually not been launched is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Traffic Driving Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet master to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

But more importantly he is now discussing the subject which needs to be at the heart of all organisation. How do you get traffic, potential customers, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons why a business may not make it through – but by far among the most significant is a lack of traffic! Without any paying clients, or traffic, you merely don’t have a business.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is because it is a hard topic, numerous company owner merely disregard it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. Yet for the majority of online companies they seem like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have an unlimited supply of traffic? However many remain stuck and struggling?. Traffic Driving Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a business success, and why everybody in service must be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be easy right? That is not the case otherwise everyone would have cracked it.

Also, let’s say that you have actually found a traffic source and your service is doing terrific. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Traffic Driving Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are extraordinary worth each on their own. If you have not read them, then I strongly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. How can you take an intricate task or idea and make it basic.

It is often stated that there is nothing brand-new – which the more things alter, the more they remain the same. This holds true with much of Russell’s items.

You see much of what Russell sells are really ideas and principles that another person developed. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will pick up crucial concepts.

Russell is likewise a fantastic story teller. He has an amazing capability to take concepts that may be tricky to comprehend, and retell them in a simple, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series really originated from Andre Chaperon, who Russell does actually provide the credit and discuss. However his method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it hard and suffered lots of many set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the genuine world. The advice and experience he twists around the concept is priceless.

What does this mean?

I think it suggests that nearly anything Russell has a hand in producing is of the greatest value. He takes the best of the best and replays it to us in such a way that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Traffic Driving Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was developing an online service back when the majority of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The real remarkable part of the story is that lots of years later Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other items. He discovered a way to utilize it to create even more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when numerous so called expert’s were attempting to keep everything about online success a secret. In normal Russell Brunson design, he published all the secrets readily available for anybody who took the time to read and understand the book.

It includes a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to build increasing worth in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-changing” by so lots of people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – particularly if you prepare to build an online business. It shares the secrets around producing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the right method to draw in individuals.
  • Creating belief; How to develop a belief in individuals that they can achieve the outcome you are selling. Many people are just stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has learnt to market and sell over several years online. It is the exact same process and tools he utilizes everyday in his service to make it the big success that it is.  Traffic Driving Marketing

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be taken from this initial course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 quite detailed modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic concepts that will be built on. These consist of domain names, branding and target markets. If your are a newbie to online marketing this very first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily overlooked. It’s something to get traffic to your business, but if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one close to my heart as I love utilizing SEO as a crucial traffic source in my business. Do this part right and you have limitless complimentary traffic for many years. You will find out the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the process is straightforward.. Start an affiliate program, recruit affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable tactics that you can use to generate traffic by means of e-commerce. You will find out how you can use Amazon’s item advertising API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you need to get begun, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your site, but not yet made a purchase. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets merely due to the truth t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has actually ended up being the major source of traffic and leads for the majority of online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the essential concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the methods have really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and supply value to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the reality that it is in fact owned by Google means it is a platform that all service should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly simple to become overloaded and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is really important.

Phew that is a lot! It truly is amazing worth when you simplify across all the module. Anybody of these modules would blow away the training programs turning up by “experts” who have just been around for a few months!  Traffic Driving Marketing

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as usual it appears like Russel and the team will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anybody attempting to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This truly is amazing worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Driving Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Driving Marketing - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not best it is one of the fastest ways to discover the numerous different traffic sources offered on the internet. It is of massive worth for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the brand-new Traffic Secrets book will be amazing.