Traffic Driver Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsTraffic Driver Marketing

Composing a review about a book that has actually not been released is a little challenging – however what is essential to comprehend is the background of Traffic Secrets.

Traffic Driver Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a huge quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

More notably he is now talking about the topic which must be at the heart of all service. How do you get traffic, potential clients, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons a service may not make it through – but by far one of the most significant is an absence of traffic! With no paying customers, or traffic, you just do not have an organisation.

And yet it is among the locations that is both over-looked, and hard to define. I think it is due to the fact that it is a difficult topic, numerous company owner simply neglect it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people buying product or services online – in every niche imaginable. Yet for most online companies they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an endless supply of traffic? Many remain stuck and having a hard time?. Traffic Driver Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a business success, and why everybody in company ought to be investing in education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everybody would have cracked it.

Let’s say that you have actually found a traffic source and your business is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Traffic Driver Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around since there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are unbelievable worth each on their own. I strongly suggest you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels simple. And this seems his technique to whatever. How can you take an intricate job or concept and make it easy. How do you simplify to basic parts that can be carried out on and then duplicated to scale.

It is often said that there is absolutely nothing brand-new – which the more things change, the more they stay the same. This is the case with many of Russell’s products.

You see much of what Russell sells are in fact ideas and concepts that somebody else developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the concept came from.

Russell has actually remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will pick up essential ideas.

Russell is also an amazing story teller. He has an amazing capability to take ideas that might be difficult to grasp, and retell them in a simple, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series really came from Andre Chaperon, who Russell does really discuss and offer the credit. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

But it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered many lots of set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real life. The recommendations and experience he covers around the idea is priceless.

So what does this mean?

I believe it means that almost anything Russell contributes to producing is of the highest worth. He takes the finest of the very best and replays it to us in a manner that we can execute and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Traffic Driver Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online business back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly little tight web marketing circle – as it was back then. And he became somebody Russell looked up to, and followed carefully.

The genuine remarkable part of the story is that lots of years later Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to utilize it to develop even more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When many so called master’s were attempting to keep whatever about online success a trick, the book was launched at a time. However in typical Russell Brunson style, he released all the secrets available for anybody who put in the time to understand the book and check out.

It consists of a detailed actionable blueprint for any who is new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to enhance your item sell price.
  • How to discover your dream consumers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-changing” by many people, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you prepare to build an online company. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in the proper way to draw in people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the result you are offering. Many people are merely stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is getting is much higher than the amount they spend for it.

In numerous ways this book is a script for how Russell has actually found out to market and sell over several years online. It is the same procedure and tools he uses daily in his service to make it the huge success that it is.  Traffic Driver Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and topics will be drawn from this initial course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 quite extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be developed on. These consist of domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I love utilizing SEO as an essential traffic source in my service. Do this part right and you have unlimited complimentary traffic for many years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary methods that you can use to produce traffic by means of e-commerce. You will find out how you can utilize Amazon’s item advertising API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your expense per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two dozen private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were using, that could drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your website, however not yet made a purchase. If you are using paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Often there are untapped markets just due to the reality t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually become the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn strategies like leveraging Facebook likes and shares, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the crucial ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have actually really remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer worth to your audience. You are also revealed how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other people’s material? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the fact that it is in fact owned by Google suggests it is a platform that all company should be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is actually important.

Phew that is a lot! When you break it down throughout all the module, it really is fantastic value. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a couple of months!  Traffic Driver Marketing

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as usual it appears like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is one of the best training programs for anyone trying to wrap their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA obstacle. This truly is remarkable value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Traffic Driver Marketing

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Driver Marketing - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not ideal it is among the fastest ways to discover the numerous various traffic sources offered on the web. It is of huge worth for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.