Traffic Department Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsTraffic Department Marketing

Composing a review about a book that has actually not been launched is a little tricky – but what is crucial to understand is the background of Traffic Secrets.

Traffic Department Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a huge quantity of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a really rejuvenating view.

But more importantly he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, possible clients, to your company?

Let’s learn.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a business might not survive – however without a doubt one of the greatest is a lack of traffic! Without any paying customers, or traffic, you just do not have a company.

And yet it is among the areas that is both over-looked, and hard to define. I think it is due to the fact that it is a tough topic, many business owners simply overlook it. They take the “build it and they will come” approach – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people buying items and services online – in every niche possible. Yet for the majority of online organisations they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an unlimited supply of traffic? A lot of remain stuck and struggling?. Traffic Department Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a service success, and why everyone in organisation should be buying education around this topic.

Right now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be simple right? But that is not the case otherwise everybody would have broken it.

Also, let’s state that you have discovered a traffic source and your business is doing great. What would occur if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Traffic Department Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around because there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are unbelievable worth each by themselves. I highly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. How can you take an intricate job or idea and make it simple.

It is typically stated that there is nothing new – and that the more things change, the more they stay the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are in fact concepts and concepts that somebody else developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept originated from.

Russell has stayed a student – which is definitely the best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is likewise a remarkable story teller. He has an extraordinary ability to take concepts that may be challenging to understand, and retell them in a simple, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact mention and offer the credit. However his way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely related to it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world.

So what does this mean?

I think it indicates that nearly anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in a manner that we can execute and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Traffic Department Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was developing an online company back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, at least in the fairly little tight web marketing circle – as it was at that time. And he became someone Russell appreciated, and followed closely.

The genuine fascinating part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a way to use it to produce much more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When many so called master’s were attempting to keep whatever about online success a trick, the book was launched at a time. In normal Russell Brunson style, he published all the secrets offered for anyone who took the time to understand the book and read.

It consists of a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-altering” by so lots of people, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – especially if you plan to build an online service. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are selling. Most people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has actually found out to market and sell over lots of years online. It is the very same process and tools he uses daily in his company to make it the substantial success that it is.  Traffic Department Marketing

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and topics will be taken from this original course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 rather thorough modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be constructed on. These include domain, branding and target audience. , if your are a newbie to online marketing this very first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I love using SEO as a key traffic source in my company. Do this part right and you have limitless complimentary traffic for several years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can use to create traffic by means of e-commerce. You will find out how you can use Amazon’s product advertising API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a business including, lower your expense per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have come to your site, but not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Often there are untapped markets just due to the fact t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has become the significant source of traffic and leads for many online organisation owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the crucial principles such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the methods have actually truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is really owned by Google implies it is a platform that all service need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very easy to become overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and organised is really essential.

Phew that is a lot! When you break it down throughout all the module, it really is incredible worth. Anybody of these modules would blow away the training programs appearing by “masters” who have actually just been around for a couple of months!  Traffic Department Marketing

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As usual it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to cover their head around online marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This really is remarkable worth for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be refreshed. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Traffic Department Marketing

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Department Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest methods to learn more about the numerous different traffic sources available on the internet. It is of huge value for any entrepreneur or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be fantastic.