Traffic Building Trade Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsTraffic Building Trade Marketing

Composing a review about a book that has actually not been released is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Traffic Building Trade Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a really revitalizing view.

But more importantly he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, potential consumers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons why an organisation might not make it through – however without a doubt among the biggest is a lack of traffic! With no paying consumers, or traffic, you simply don’t have an organisation.

And yet it is among the areas that is both over-looked, and hard to specify. I think it is since it is a challenging topic, a lot of business owners merely disregard it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every niche possible. For many online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? The majority of remain stuck and having a hard time?. Traffic Building Trade Marketing

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a company success, and why everybody in company must be purchasing education around this subject.

Right now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Let’s state that you have actually found a traffic source and your organisation is doing terrific. What would occur if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you want.

Who Is Russel Brunson Traffic Building Trade Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around considering that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are extraordinary worth each by themselves. I highly recommend you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complex task or idea and make it basic.

It is frequently stated that there is nothing new – and that the more things change, the more they stay the same. This is the case with many of Russell’s products.

You see much of what Russell offers are actually ideas and principles that somebody else developed. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS gives credit to where the idea came from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise an amazing story teller. He has an extraordinary ability to take ideas that may be tricky to understand, and retell them in an easy, simple to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does really give the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

What does this suggest?

I think it means that nearly anything Russell contributes to producing is of the highest worth. He takes the best of the best and replays it to us in a manner that we can implement and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Traffic Building Trade Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was constructing an online business back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, a minimum of in the fairly small tight web marketing circle – as it was back then. And he became somebody Russell looked up to, and followed carefully.

The real remarkable part of the story is that numerous years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He found a way to utilize it to create much more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was released at a time when many so called master’s were attempting to keep everything about online success a trick. But in normal Russell Brunson design, he released all the secrets readily available for anybody who made the effort to read and understand the book.

It contains a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to improve your item sell price.
  • How to find your dream clients; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-altering” by many individuals, including the similarity Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to build an online organisation. It shares the secrets around creating a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to create a belief in people that they can achieve the outcome you are selling. Many people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much greater than the quantity they spend for it.

In many methods this book is a script for how Russell has found out to market and offer over many years online. It is the same procedure and tools he utilizes everyday in his organisation to make it the huge success that it is.  Traffic Building Trade Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be taken from this initial course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite thorough modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be constructed on. These include domain, branding and target markets. If your are a novice to internet marketing this first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily neglected. It’s something to get traffic to your business, but if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely important topic, and one near my heart as I enjoy utilizing SEO as an essential traffic source in my business. Do this part right and you have endless free traffic for several years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible techniques that you can use to generate traffic via e-commerce. You will find out how you can utilize Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you need to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet made a purchase. If you are utilizing paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Often there are untapped markets merely due to the fact t that they don’t speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually ended up being the significant source of traffic and leads for a lot of online company owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover strategies like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the crucial ideas such as on and off-page SEO. While a few of the tools gone over are a little outdated, the strategies have actually truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is really owned by Google indicates it is a platform that all company must be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to become overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and organised is really important.

Phew that is a lot! It really is incredible value when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “masters” who have only been around for a few months!  Traffic Building Trade Marketing

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

However as typical it appears like Russel and the group will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package deal or an upsell from one of the other ClickFunnel’s items.

Most likely the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to wrap their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This really is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be revitalized. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Traffic Building Trade Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Traffic Building Trade Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not best it is one of the fastest methods to learn more about the lots of different traffic sources available on the internet. It is of huge worth for any organisation owner or business owner aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only assume that the brand-new Traffic Secrets book will be remarkable.