Traffic Builders Digital Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsTraffic Builders Digital Marketing

Writing a review about a book that has not been launched is a little challenging – however what is very important to comprehend is the background of Traffic Secrets.

Traffic Builders Digital Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it adds a big quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly rejuvenating view.

More significantly he is now talking about the topic which needs to be at the heart of all company. How do you get traffic, potential consumers, to your company?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons why a business might not make it through – however by far among the most significant is an absence of traffic! With no paying consumers, or traffic, you just do not have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to define. I think it is due to the fact that it is a tough topic, a lot of service owners simply disregard it. They take the “develop it and they will come” approach – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people buying items and services online – in every specific niche imaginable. For many online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have an endless supply of traffic? Many stay stuck and struggling?. Traffic Builders Digital Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a service success, and why everyone in service must be investing in education around this subject.

Right now there are a substantial variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be simple right? But that is not the case otherwise everybody would have broken it.

Likewise, let’s state that you have discovered a traffic source and your organisation is doing excellent. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Traffic Builders Digital Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are extraordinary value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complicated job or idea and make it easy.

It is typically stated that there is nothing new – which the more things alter, the more they stay the exact same. This is the case with a number of Russell’s products.

You see much of what Russell sells are actually concepts and ideas that somebody else developed. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has stayed a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get essential ideas.

Russell is also a remarkable story teller. He has an extraordinary capability to take concepts that may be tricky to comprehend, and retell them in an easy, simple to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really provide the credit and point out. But his method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this indicate?

I believe it suggests that nearly anything Russell contributes to producing is of the greatest worth. He takes the very best of the best and replays it to us in a way that we can execute and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Traffic Builders Digital Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online organisation back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, at least in the reasonably little tight web marketing circle – as it was at that time. And he became somebody Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to utilize it to develop a lot more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When numerous so called guru’s were trying to keep whatever about online success a trick, the book was released at a time. In normal Russell Brunson style, he released all the secrets offered for anyone who took the time to check out and understand the book.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your product sell price.
  • How to find your dream consumers; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-changing” by a lot of individuals, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – particularly if you plan to build an online company. It shares the secrets around developing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to attract people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are selling. Most individuals are merely stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much greater than the quantity they spend for it.

In many ways this book is a script for how Russell has actually found out to market and sell over several years online. It is the exact same process and tools he utilizes daily in his service to make it the substantial success that it is.  Traffic Builders Digital Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this original course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be constructed on. These include domain, branding and target audience. If your are a novice to online marketing this very first module is so important to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover about the finest traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one close to my heart as I like using SEO as an essential traffic source in my organisation. Do this part right and you have unlimited totally free traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can utilize to create traffic through e-commerce. You will discover how you can use Amazon’s product marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet purchased. If you are utilizing paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Typically there are untapped markets simply due to the truth t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has actually become the significant source of traffic and leads for many online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn strategies like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the key principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the truth that it is in fact owned by Google indicates it is a platform that all organisation ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely simple to become overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and arranged is actually crucial.

Phew that is a lot! When you break it down across all the module, it actually is fantastic worth. Anybody of these modules would blow away the training programs turning up by “experts” who have only been around for a couple of months!  Traffic Builders Digital Marketing

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As usual it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anyone trying to cover their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This truly is incredible value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Traffic Builders Digital Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Traffic Builders Digital Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest ways to discover the lots of different traffic sources available on the internet. It is of huge worth for any company owner or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just presume that the new Traffic Secrets book will be incredible.