The Best Marketing Book 2019 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsThe Best Marketing Book 2019

Writing a review about a book that has not been launched is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

The Best Marketing Book 2019 Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is an actually revitalizing view.

More significantly he is now talking about the topic which should be at the heart of all service. How do you get traffic, potential customers, to your business?

Let’s find out.

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons that an organisation might not make it through – however by far among the greatest is an absence of traffic! With no paying consumers, or traffic, you simply do not have a business.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is due to the fact that it is a hard subject, so lots of company owner merely ignore it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every niche possible. For the majority of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have an unlimited supply of traffic? However many remain stuck and having a hard time?. The Best Marketing Book 2019

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a business success, and why everyone in service ought to be purchasing education around this subject.

Now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everyone would have cracked it.

Let’s say that you have actually found a traffic source and your organisation is doing excellent. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and totally free to take it anywhere you desire.

Who Is Russel Brunson The Best Marketing Book 2019

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each by themselves. I highly recommend you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. And this seems his approach to everything. How can you take an intricate job or concept and make it simple. How do you simplify to simple components that can be carried out on and after that duplicated to scale.

It is frequently stated that there is nothing new – which the more things change, the more they stay the same. This is the case with many of Russell’s items.

You see much of what Russell offers are actually ideas and ideas that somebody else created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has stayed a student – which is definitely the best way to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will pick up key concepts.

Russell is likewise an incredible story teller. He has an incredible capability to take ideas that may be difficult to understand, and retell them in a simple, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact discuss and give the credit. But his way of retelling what the SOS series is, and how you can utilize it, now has his name largely related to it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it works in the real life. The recommendations and experience he wraps around the principle is valuable.

So what does this indicate?

I think it implies that nearly anything Russell has a hand in producing is of the highest worth. He takes the finest of the very best and replays it to us in a manner that we can comprehend and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  The Best Marketing Book 2019

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was constructing an online organisation back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the reasonably little tight web marketing circle – as it was back then. And he ended up being someone Russell admired, and followed carefully.

The real remarkable part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a method to use it to develop much more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called master’s were trying to keep everything about online success a secret. However in common Russell Brunson style, he released all the secrets readily available for anybody who put in the time to check out and understand the book.

It includes a step-by-step actionable plan for any who is new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by many people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – particularly if you prepare to construct an online service. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are offering. Many individuals are just stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is getting is much greater than the amount they spend for it.

In many methods this book is a script for how Russell has discovered to market and offer over several years online. It is the exact same process and tools he uses daily in his organisation to make it the big success that it is.  The Best Marketing Book 2019

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and topics will be drawn from this original course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather extensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental principles that will be built on. These consist of domain, branding and target audience. If your are a newbie to online marketing this very first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s something to get traffic to your company, but if your copy is bad, they will recuperate out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one close to my heart as I enjoy utilizing SEO as a key traffic source in my business. Do this part right and you have unlimited free traffic for many years. You will learn the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable methods that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s item marketing API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots individual lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge amount of traffic to your site. This module reveals you what you need to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were using, that could drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your website, but not yet made a purchase. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets simply due to the reality t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually ended up being the major source of traffic and leads for a lot of online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the key concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the strategies have actually remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer value to your audience. You are likewise demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the truth that it is actually owned by Google implies it is a platform that all company ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is really important.

Phew that is a lot! It really is amazing worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  The Best Marketing Book 2019

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

However as usual it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This really is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  The Best Marketing Book 2019

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

The Best Marketing Book 2019 - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest methods to discover the many various traffic sources available on the web. It is of huge worth for any business owner or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only assume that the new Traffic Secrets book will be incredible.