The Best Book Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsThe Best Book Marketing

Composing a review about a book that has not been released is a little tricky – but what is essential to comprehend is the background of Traffic Secrets.

The Best Book Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a big amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

However more notably he is now talking about the topic which ought to be at the heart of all organisation. How do you get traffic, prospective clients, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons a business might not endure – but by far one of the most significant is an absence of traffic! Without any paying consumers, or traffic, you merely don’t have a business.

And yet it is one of the locations that is both over-looked, and tough to define. I think it is since it is a tough subject, numerous company owner simply neglect it. They take the “build it and they will come” method – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche imaginable. For most online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have a limitless supply of traffic? However most stay stuck and struggling?. The Best Book Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to a service success, and why everyone in organisation need to be investing in education around this topic.

Today there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everyone would have split it.

Let’s say that you have actually discovered a traffic source and your organisation is doing terrific. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See when you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and free to take it anywhere you want.

So Who Is Russel Brunson The Best Book Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable value each by themselves. If you haven’t read them, then I highly suggest you add it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. And this seems his technique to whatever. How can you take a complex job or concept and make it easy. How do you simplify to basic components that can be performed on and then repeated to scale.

It is typically said that there is absolutely nothing brand-new – which the more things alter, the more they stay the exact same. This is the case with a number of Russell’s items.

You see much of what Russell offers are really ideas and principles that somebody else created. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS offers credit to where the idea originated from.

Russell has remained a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will pick up essential ideas.

Russell is likewise a fantastic story teller. He has an amazing ability to take ideas that may be challenging to understand, and retell them in a basic, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does really give the credit and discuss. His way of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it tough and suffered lots of numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it works in the real life. The recommendations and experience he twists around the principle is valuable.

What does this mean?

I think it means that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can comprehend and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other products.  The Best Book Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was building an online company back when most of us hardly understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, at least in the reasonably small tight online marketing circle – as it was back then. And he became somebody Russell appreciated, and followed carefully.

The genuine interesting part of the story is that lots of years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to use it to produce much more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

The book was launched at a time when lots of so called guru’s were trying to keep everything about online success a trick. But in typical Russell Brunson design, he published all the secrets available for anybody who put in the time to understand the book and check out.

It consists of a detailed actionable plan for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to discover your dream customers; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by a lot of individuals, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you plan to develop an online company. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the best method to attract people.
  • Creating belief; How to create a belief in individuals that they can achieve the result you are selling. Many people are just stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is receiving is much higher than the amount they pay for it.

In numerous ways this book is a script for how Russell has learnt to market and offer over many years online. It is the very same process and tools he uses everyday in his service to make it the huge success that it is.  The Best Book Marketing

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and topics will be drawn from this initial course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be built on. These consist of domain, branding and target markets. , if your are a novice to online marketing this very first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one near to my heart as I like using SEO as an essential traffic source in my organisation. Do this part right and you have endless free traffic for several years. You will learn the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary methods that you can use to create traffic through e-commerce. You will learn how you can utilize Amazon’s item advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were using, that might drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget people who have come to your site, however not yet purchased. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Frequently there are untapped markets simply due to the reality t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has ended up being the major source of traffic and leads for most online organisation owners. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have really stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the truth that it is really owned by Google means it is a platform that all business should be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to become overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is actually crucial.

Phew that is a lot! It actually is amazing worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have just been around for a few months!  The Best Book Marketing

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

As usual it looks like Russel and the group will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package deal or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around internet marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This really is amazing value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  The Best Book Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

The Best Book Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not best it is one of the fastest methods to find out about the lots of various traffic sources offered on the internet. It is of huge value for any company owner or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be amazing.