Social Media Marketing And Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsSocial Media Marketing And Traffic

Composing a review about a book that has actually not been released is a little challenging – however what is crucial to understand is the background of Traffic Secrets.

Social Media Marketing And Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a big amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is an actually refreshing view.

But more importantly he is now discussing the subject which ought to be at the heart of all business. How do you get traffic, potential clients, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons a company may not make it through – however by far among the greatest is a lack of traffic! With no paying consumers, or traffic, you just do not have a service.

And yet it is among the areas that is both over-looked, and difficult to define. I believe it is because it is a difficult subject, a lot of entrepreneur just overlook it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people buying items and services online – in every niche you can possibly imagine. Yet for the majority of online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have an unlimited supply of traffic? However a lot of stay stuck and having a hard time?. Social Media Marketing And Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a service success, and why everyone in company ought to be purchasing education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everyone would have broken it.

Also, let’s say that you have actually found a traffic source and your company is doing fantastic. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you desire.

So Who Is Russel Brunson Social Media Marketing And Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around considering that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are extraordinary value each on their own. I strongly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complex task or concept and make it easy.

It is frequently stated that there is absolutely nothing brand-new – which the more things alter, the more they stay the very same. This holds true with a number of Russell’s items.

You see much of what Russell sells are actually concepts and concepts that another person created. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually stayed a trainee – which is absolutely the finest method to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will choose up key ideas.

Russell is likewise an incredible story teller. He has an unbelievable ability to take ideas that may be difficult to grasp, and retell them in a simple, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does really mention and offer the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world.

What does this mean?

I believe it means that practically anything Russell contributes to producing is of the highest worth. He takes the finest of the very best and replays it to us in such a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Social Media Marketing And Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online business back when many of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly small tight web marketing circle – as it was back then. And he became somebody Russell appreciated, and followed carefully.

The real interesting part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to utilize it to produce a lot more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When lots of so called master’s were attempting to keep whatever about online success a secret, the book was launched at a time. In normal Russell Brunson style, he released all the secrets available for anyone who took the time to check out and understand the book.

It includes a detailed actionable plan for any who is brand-new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream customers; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-changing” by a lot of people, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – particularly if you prepare to construct an online organisation. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in the right method to draw in individuals.
  • Creating belief; How to create a belief in people that they can achieve the result you are offering. Many people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much greater than the quantity they spend for it.

In many methods this book is a script for how Russell has learnt to market and sell over several years online. It is the exact same procedure and tools he utilizes daily in his business to make it the big success that it is.  Social Media Marketing And Traffic

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and subjects will be drawn from this initial course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 quite thorough modules! So let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be built on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one near to my heart as I like utilizing SEO as a key traffic source in my company. Do this part right and you have endless totally free traffic for years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll learn how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the procedure is simple.. Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary methods that you can use to produce traffic through e-commerce. You will learn how you can use Amazon’s product marketing API to improve the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a business consisting of, lower your cost per visitor, increase traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually come to your site, but not yet bought. If you are utilizing paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Often there are untapped markets just due to the fact t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has become the significant source of traffic and leads for the majority of online company owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred strategy! John covers the key principles such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the strategies have actually actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer worth to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the truth that it is actually owned by Google indicates it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely easy to become overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is actually essential.

Phew that is a lot! When you break it down throughout all the module, it really is incredible worth. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a few months!  Social Media Marketing And Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the group will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to cover their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This really is incredible worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. However it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Social Media Marketing And Traffic

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Social Media Marketing And Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest methods to find out about the lots of different traffic sources offered on the web. It is of huge worth for any entrepreneur or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the new Traffic Secrets book will be incredible.