Secrets Of Air Traffic Controllers – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsSecrets Of Air Traffic Controllers

Composing a review about a book that has actually not been released is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Secrets Of Air Traffic Controllers Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is an actually revitalizing view.

However more importantly he is now speaking about the subject which must be at the heart of all company. How do you get traffic, potential consumers, to your service?

Let’s discover out.

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons why a service might not make it through – however by far one of the most significant is a lack of traffic! With no paying consumers, or traffic, you merely do not have a business.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is since it is a tough topic, a lot of entrepreneur merely overlook it. They take the “build it and they will come” technique – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing products and services online – in every niche imaginable. Yet for a lot of online businesses they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have a limitless supply of traffic? Many remain stuck and struggling?. Secrets Of Air Traffic Controllers

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a service success, and why everybody in service ought to be buying education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be simple right? That is not the case otherwise everybody would have broken it.

Likewise, let’s say that you have actually discovered a traffic source and your company is doing excellent. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Secrets Of Air Traffic Controllers

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable worth each on their own. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complicated task or idea and make it easy.

It is frequently stated that there is nothing new – and that the more things change, the more they remain the very same. This holds true with many of Russell’s items.

You see much of what Russell offers are in fact concepts and ideas that another person developed. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get key concepts.

Russell is also an incredible story teller. He has an unbelievable capability to take ideas that might be difficult to grasp, and retell them in a simple, easy to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact provide the credit and mention. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly related to it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world.

So what does this mean?

I believe it means that practically anything Russell contributes to producing is of the greatest worth. He takes the finest of the best and replays it to us in such a way that we can understand and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Secrets Of Air Traffic Controllers

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was developing an online business back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, a minimum of in the fairly small tight online marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a method to utilize it to produce even more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called guru’s were trying to keep everything about online success a secret. But in typical Russell Brunson design, he released all the secrets readily available for anybody who put in the time to comprehend the book and read.

It contains a detailed actionable plan for any who is brand-new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream consumers; how to turn prospective clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-altering” by a lot of people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you plan to construct an online company. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the ideal way to bring in people.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are selling. The majority of people are just stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is getting is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the very same process and tools he uses daily in his organisation to make it the big success that it is.  Secrets Of Air Traffic Controllers

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and topics will be taken from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be constructed on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one near to my heart as I love using SEO as a key traffic source in my service. Do this part right and you have endless free traffic for several years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the process is straightforward.. Start an affiliate program, recruit affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable tactics that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s item advertising API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you require to begin, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were using, that could drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your site, but not yet made a purchase. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets merely due to the reality t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the major source of traffic and leads for a lot of online company owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually really stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer value to your audience. You are likewise demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the reality that it is actually owned by Google indicates it is a platform that all company should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to become overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and arranged is actually important.

Phew that is a lot! When you break it down across all the module, it actually is incredible value. Anyone of these modules would blow away the training programs turning up by “experts” who have just been around for a couple of months!  Secrets Of Air Traffic Controllers

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package deal or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to wrap their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA challenge. This truly is amazing worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Secrets Of Air Traffic Controllers

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Secrets Of Air Traffic Controllers - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest ways to discover the many various traffic sources readily available on the web. It is of massive worth for any entrepreneur or entrepreneur looking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just presume that the brand-new Traffic Secrets book will be amazing.