Russell Brunson Wiki – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsRussell Brunson Wiki

Writing a review about a book that has actually not been launched is a little tricky – but what is essential to understand is the background of Traffic Secrets.

Russell Brunson Wiki Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet master to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a big quantity of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a really refreshing view.

More significantly he is now talking about the subject which must be at the heart of all organisation. How do you get traffic, potential customers, to your organisation?

Let’s learn.

What Is “Traffic” and Why Is It So Essential?

There are numerous factors why a company might not endure – however by far among the most significant is an absence of traffic! With no paying clients, or traffic, you merely don’t have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to define. I think it is because it is a tough topic, so numerous company owner merely disregard it. They take the “develop it and they will come” method – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every niche imaginable. For many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an endless supply of traffic? But many remain stuck and having a hard time?. Russell Brunson Wiki

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to an organisation success, and why everybody in organisation must be buying education around this subject.

Today there are a substantial variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? However that is not the case otherwise everyone would have cracked it.

Also, let’s state that you have found a traffic source and your company is doing terrific. What would happen if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Wiki

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex job or idea and make it basic.

It is frequently said that there is nothing new – which the more things alter, the more they stay the very same. This holds true with numerous of Russell’s items.

You see much of what Russell sells are in fact ideas and concepts that somebody else developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept originated from.

Russell has remained a student – which is absolutely the finest way to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get crucial ideas.

Russell is also a fantastic story teller. He has an unbelievable ability to take ideas that might be difficult to understand, and retell them in an easy, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact offer the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world.

What does this indicate?

I believe it means that nearly anything Russell has a hand in producing is of the greatest worth. He takes the very best of the finest and replays it to us in a method that we can carry out and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Russell Brunson Wiki

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was constructing an online service back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, at least in the fairly small tight internet marketing circle – as it was back then. And he became somebody Russell looked up to, and followed carefully.

The genuine interesting part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to use it to create even more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When lots of so called expert’s were trying to keep whatever about online success a trick, the book was launched at a time. But in typical Russell Brunson design, he released all the secrets available for anybody who made the effort to comprehend the book and check out.

It includes a step-by-step actionable plan for any who is new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your item sell price.
  • How to discover your dream clients; how to turn possible customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by a lot of people, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you prepare to build an online service. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the ideal way to draw in individuals.
  • Creating belief; How to produce a belief in people that they can achieve the result you are selling. Many people are merely stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is receiving is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has discovered to market and offer over numerous years online. It is the same process and tools he uses daily in his company to make it the big success that it is.  Russell Brunson Wiki

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and topics will be drawn from this original course – so it’s a great place to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite detailed modules! So let’s take a quick look what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard concepts that will be built on. These consist of domain, branding and target audience. If your are a beginner to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I enjoy using SEO as a crucial traffic source in my service. Do this part right and you have unlimited free traffic for many years. You will learn the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can use to create traffic via e-commerce. You will find out how you can use Amazon’s product marketing API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a business including, lower your expense per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, but not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has actually become the major source of traffic and leads for many online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key ideas such as on and off-page SEO. While a few of the tools discussed are a little outdated, the techniques have actually truly remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and provide value to your audience. You are likewise demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the truth that it is in fact owned by Google means it is a platform that all company must be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is actually important.

Phew that is a lot! When you break it down throughout all the module, it really is amazing worth. Anybody of these modules would blow away the training programs turning up by “experts” who have just been around for a few months!  Russell Brunson Wiki

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to cover their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This truly is incredible value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Wiki

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Wiki - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not ideal it is among the fastest ways to learn about the many various traffic sources available on the internet. It is of huge value for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the brand-new Traffic Secrets book will be fantastic.