Russell Brunson Tony Robbins – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsRussell Brunson Tony Robbins

Composing a review about a book that has actually not been released is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

Russell Brunson Tony Robbins Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a huge amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

However more importantly he is now discussing the topic which needs to be at the heart of all business. How do you get traffic, prospective customers, to your service?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons why a company may not endure – but without a doubt one of the biggest is a lack of traffic! Without any paying consumers, or traffic, you just don’t have an organisation.

And yet it is one of the locations that is both over-looked, and tough to define. I think it is because it is a tough subject, many company owners just neglect it. They take the “construct it and they will come” approach – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people buying items and services online – in every specific niche you can possibly imagine. Yet for a lot of online companies they seem like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? However many stay stuck and struggling?. Russell Brunson Tony Robbins

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to an organisation success, and why everybody in organisation ought to be purchasing education around this topic.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? However that is not the case otherwise everyone would have broken it.

Also, let’s state that you have actually discovered a traffic source and your company is doing fantastic. What would occur if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See once you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Tony Robbins

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are amazing worth each on their own. If you have not read them, then I strongly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his technique to whatever. How can you take an intricate job or idea and make it basic. How do you break it down to simple elements that can be carried out on and then repeated to scale.

It is frequently said that there is nothing new – which the more things change, the more they stay the exact same. This holds true with numerous of Russell’s items.

You see much of what Russell sells are really concepts and principles that another person produced. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a trainee – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise a fantastic story teller. He has an unbelievable ability to take concepts that may be tricky to grasp, and retell them in a basic, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually discuss and provide the credit. His way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

What does this mean?

I think it suggests that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the best and replays it to us in a method that we can carry out and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  Russell Brunson Tony Robbins

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online organisation back when the majority of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to use it to create a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

When numerous so called master’s were attempting to keep everything about online success a secret, the book was released at a time. However in normal Russell Brunson design, he released all the secrets readily available for anyone who put in the time to comprehend the book and read.

It consists of a detailed actionable plan for any who is new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your item sell price.
  • How to find your dream consumers; how to turn prospective consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-changing” by many people, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you prepare to build an online organisation. It shares the secrets around producing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in the proper way to attract people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are selling. The majority of individuals are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has found out to market and offer over many years online. It is the very same process and tools he utilizes daily in his service to make it the substantial success that it is.  Russell Brunson Tony Robbins

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and topics will be taken from this initial course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be developed on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly neglected. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one close to my heart as I love using SEO as a key traffic source in my service. Do this part right and you have endless free traffic for years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary methods that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s item marketing API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a business including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your site. This module reveals you what you require to begin, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app individuals were using, that might drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet purchased. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Often there are untapped markets just due to the reality t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has actually become the significant source of traffic and leads for many online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and integrating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the crucial concepts such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the methods have truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the truth that it is actually owned by Google suggests it is a platform that all company should be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is truly crucial.

Phew that is a lot! It actually is fantastic value when you break it down throughout all the module. Anybody of these modules would blow away the training programs appearing by “masters” who have actually just been around for a couple of months!  Russell Brunson Tony Robbins

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As usual it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the best training programs for anybody trying to cover their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This truly is amazing worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be revitalized. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Tony Robbins

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Tony Robbins - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest ways to learn more about the many different traffic sources readily available on the web. It is of enormous value for any organisation owner or entrepreneur seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be amazing.