Russell Brunson Storytelling – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsRussell Brunson Storytelling

Writing a review about a book that has actually not been released is a little tricky – but what is necessary to comprehend is the background of Traffic Secrets.

Russell Brunson Storytelling Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

More importantly he is now talking about the subject which ought to be at the heart of all company. How do you get traffic, potential clients, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Vital?

There are many reasons that a service may not endure – but by far one of the greatest is a lack of traffic! With no paying clients, or traffic, you simply do not have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to define. I think it is since it is a hard topic, many entrepreneur merely disregard it. They take the “build it and they will come” method – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every niche imaginable. For many online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? But many stay stuck and having a hard time?. Russell Brunson Storytelling

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a company success, and why everyone in service must be buying education around this subject.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Let’s state that you have actually found a traffic source and your organisation is doing terrific. What would happen if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Storytelling

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around considering that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are extraordinary value each on their own. I strongly recommend you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. How can you take an intricate task or concept and make it basic.

It is often said that there is absolutely nothing new – and that the more things alter, the more they stay the very same. This holds true with a number of Russell’s items.

You see much of what Russell sells are in fact ideas and principles that someone else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea originated from.

Russell has stayed a trainee – which is absolutely the finest way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get crucial ideas.

Russell is likewise a remarkable story teller. He has an amazing capability to take concepts that might be tricky to comprehend, and retell them in a simple, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does in fact offer the credit and point out. His way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

But it is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered many lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world. The guidance and experience he covers around the concept is valuable.

What does this mean?

I believe it implies that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the finest and replays it to us in a manner that we can execute and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Russell Brunson Storytelling

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online business back when the majority of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, at least in the reasonably small tight web marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed carefully.

The genuine remarkable part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a way to utilize it to develop a lot more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When lots of so called master’s were trying to keep whatever about online success a secret, the book was launched at a time. In normal Russell Brunson design, he released all the secrets readily available for anyone who took the time to read and comprehend the book.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by numerous individuals, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you prepare to develop an online company. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in the best method to draw in people.
  • Creating belief; How to produce a belief in individuals that they can attain the outcome you are offering. Most individuals are merely stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much higher than the amount they spend for it.

In numerous methods this book is a script for how Russell has actually found out to market and offer over many years online. It is the same process and tools he uses everyday in his business to make it the big success that it is.  Russell Brunson Storytelling

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be taken from this initial course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 quite thorough modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be built on. These consist of domain names, branding and target audience. , if your are a newbie to online marketing this first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover the best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will recuperate out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential topic, and one near my heart as I like utilizing SEO as an essential traffic source in my organisation. Do this part right and you have endless totally free traffic for many years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing techniques that you can utilize to create traffic by means of e-commerce. You will discover how you can use Amazon’s product marketing API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you need to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your website, however not yet bought. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Frequently there are untapped markets merely due to the fact t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually ended up being the major source of traffic and leads for most online service owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the fact that it is really owned by Google indicates it is a platform that all company need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly simple to become overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and arranged is really essential.

Phew that is a lot! When you break it down across all the module, it truly is remarkable worth. Anyone of these modules would blow away the training programs popping up by “masters” who have just been around for a few months!  Russell Brunson Storytelling

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

However as normal it looks like Russel and the group will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no method to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to wrap their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This really is incredible worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Storytelling

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Storytelling - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is one of the fastest ways to discover the lots of different traffic sources available on the web. It is of enormous value for any entrepreneur or entrepreneur aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be incredible.