Russell Brunson Sales Script – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsRussell Brunson Sales Script

Writing a review about a book that has not been released is a little challenging – but what is important to comprehend is the background of Traffic Secrets.

Russell Brunson Sales Script Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

But more significantly he is now discussing the topic which must be at the heart of all company. How do you get traffic, possible customers, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Important?

There are many reasons a company may not survive – however by far one of the biggest is an absence of traffic! Without any paying customers, or traffic, you just do not have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to specify. I believe it is because it is a tough topic, a lot of company owners simply disregard it. They take the “construct it and they will come” technique – which plainly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche you can possibly imagine. For most online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have a limitless supply of traffic? Most remain stuck and struggling?. Russell Brunson Sales Script

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to a business success, and why everyone in organisation should be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Also, let’s say that you have found a traffic source and your service is doing fantastic. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Sales Script

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are unbelievable value each by themselves. I highly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. And this seems his method to everything. How can you take an intricate task or concept and make it easy. How do you break it down to easy parts that can be executed on and after that duplicated to scale.

It is often said that there is nothing new – and that the more things change, the more they remain the very same. This holds true with much of Russell’s items.

You see much of what Russell offers are really concepts and principles that another person produced. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a trainee – which is definitely the best way to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will choose up key ideas.

Russell is also an amazing story teller. He has an incredible ability to take ideas that might be difficult to understand, and retell them in a basic, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does really offer the credit and mention. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

So what does this imply?

I believe it indicates that almost anything Russell has a hand in producing is of the highest value. He takes the finest of the very best and replays it to us in such a way that we can comprehend and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other products.  Russell Brunson Sales Script

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was developing an online service back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a way to use it to produce a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called expert’s were trying to keep everything about online success a trick. In normal Russell Brunson style, he released all the secrets offered for anyone who took the time to check out and understand the book.

It contains a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream consumers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has actually been called “life-altering” by a lot of individuals, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you plan to construct an online business. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are offering. Many people are merely stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much higher than the quantity they spend for it.

In lots of ways this book is a script for how Russell has found out to market and sell over several years online. It is the same procedure and tools he utilizes everyday in his organisation to make it the substantial success that it is.  Russell Brunson Sales Script

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be drawn from this initial course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite detailed modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be constructed on. These include domain, branding and target audience. , if your are a rookie to online marketing this first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will respond to. You likewise discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really important topic, and one close to my heart as I love utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches proven email marketing methods and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible techniques that you can utilize to create traffic through e-commerce. You will find out how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a business consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually pertained to your website, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Often there are untapped markets simply due to the fact t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually become the major source of traffic and leads for most online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook shares and likes, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the essential concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are also shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the reality that it is really owned by Google indicates it is a platform that all company ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely easy to become overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is really crucial.

Phew that is a lot! It really is incredible worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  Russell Brunson Sales Script

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

But as typical it appears like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This really is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Sales Script

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Sales Script - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not perfect it is among the fastest ways to find out about the numerous different traffic sources offered on the web. It is of huge worth for any entrepreneur or business owner seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be incredible.