Russell Brunson Sales Funnel – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Sales Funnel

Composing a review about a book that has not been released is a little challenging – but what is very important to understand is the background of Traffic Secrets.

Russell Brunson Sales Funnel Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

However more significantly he is now speaking about the topic which needs to be at the heart of all organisation. How do you get traffic, possible customers, to your service?

Let’s find out.

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons why a service may not endure – but without a doubt one of the greatest is an absence of traffic! Without any paying consumers, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and challenging to specify. I think it is due to the fact that it is a challenging topic, numerous entrepreneur simply disregard it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals buying product or services online – in every niche you can possibly imagine. Yet for the majority of online services they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have a limitless supply of traffic? A lot of stay stuck and having a hard time?. Russell Brunson Sales Funnel

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a service success, and why everyone in organisation ought to be buying education around this subject.

Today there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everybody would have split it.

Likewise, let’s say that you have actually discovered a traffic source and your organisation is doing great. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Sales Funnel

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are unbelievable value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. How can you take an intricate task or concept and make it easy.

It is frequently said that there is absolutely nothing brand-new – and that the more things change, the more they remain the exact same. This holds true with a number of Russell’s products.

You see much of what Russell offers are really concepts and concepts that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea came from.

Russell has stayed a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also a fantastic story teller. He has an extraordinary ability to take ideas that might be tricky to understand, and retell them in a basic, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series truly came from Andre Chaperon, who Russell does in fact mention and give the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this imply?

I believe it means that nearly anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can comprehend and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Russell Brunson Sales Funnel

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was building an online service back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly small tight web marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed closely.

The real fascinating part of the story is that numerous years later Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a way to utilize it to create much more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

When numerous so called master’s were attempting to keep everything about online success a secret, the book was released at a time. However in typical Russell Brunson style, he released all the secrets available for anybody who took the time to read and understand the book.

It consists of a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-altering” by a lot of individuals, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – specifically if you plan to develop an online business. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the best way to attract people.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are selling. The majority of individuals are merely stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has actually discovered to market and offer over numerous years online. It is the very same process and tools he uses everyday in his company to make it the substantial success that it is.  Russell Brunson Sales Funnel

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be drawn from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite comprehensive modules! So let’s take a fast appearance what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be built on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly overlooked. It’s something to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one near to my heart as I love utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have endless free traffic for several years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the procedure is simple.. Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing strategies that you can use to create traffic by means of e-commerce. You will learn how you can use Amazon’s product marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you need to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have pertained to your website, however not yet bought. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Frequently there are untapped markets merely due to the truth t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually become the significant source of traffic and leads for most online business owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the crucial concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer value to your audience. If this isn’t your thing, you are also shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the truth that it is really owned by Google means it is a platform that all company should be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is truly essential.

Phew that is a lot! When you break it down across all the module, it actually is incredible worth. Anyone of these modules would blow away the training programs popping up by “masters” who have actually only been around for a few months!  Russell Brunson Sales Funnel

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package deal or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to cover their head around internet marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA challenge. This really is amazing worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Sales Funnel

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Sales Funnel - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest ways to discover the lots of different traffic sources readily available on the web. It is of enormous value for any entrepreneur or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be remarkable.