Russell Brunson Podcast – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRussell Brunson Podcast

Writing a review about a book that has actually not been released is a little tricky – but what is very important to understand is the background of Traffic Secrets.

Russell Brunson Podcast Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a huge quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

More significantly he is now talking about the topic which should be at the heart of all service. How do you get traffic, prospective customers, to your company?

Let’s learn.

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons a company might not survive – but by far among the biggest is a lack of traffic! Without any paying clients, or traffic, you simply don’t have a service.

And yet it is one of the locations that is both over-looked, and challenging to define. I believe it is because it is a hard subject, numerous entrepreneur simply ignore it. They take the “construct it and they will come” technique – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals buying product or services online – in every niche possible. Yet for the majority of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have a limitless supply of traffic? But a lot of remain stuck and struggling?. Russell Brunson Podcast

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to a service success, and why everybody in organisation should be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? However that is not the case otherwise everybody would have cracked it.

Let’s say that you have actually found a traffic source and your business is doing great. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Podcast

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable value each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complex task or idea and make it basic.

It is typically said that there is nothing new – which the more things change, the more they remain the same. This is the case with many of Russell’s items.

You see much of what Russell offers are really concepts and ideas that somebody else produced. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually remained a student – which is absolutely the very best way to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will select up crucial ideas.

Russell is also a remarkable story teller. He has an incredible capability to take concepts that may be challenging to comprehend, and retell them in a simple, easy to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does really discuss and give the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it hard and suffered many numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it works in the real world. The suggestions and experience he covers around the principle is priceless.

What does this imply?

I think it indicates that practically anything Russell contributes to producing is of the greatest worth. He takes the best of the very best and replays it to us in a manner that we can execute and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Russell Brunson Podcast

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online business back when the majority of us hardly understood what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, at least in the reasonably little tight web marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The real fascinating part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a way to utilize it to produce a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

When many so called expert’s were trying to keep whatever about online success a secret, the book was launched at a time. But in normal Russell Brunson style, he published all the secrets readily available for anyone who took the time to comprehend the book and read.

It contains a detailed actionable plan for any who is brand-new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-altering” by numerous people, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you plan to build an online business. It shares the secrets around developing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are selling. The majority of people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is getting is much greater than the amount they spend for it.

In numerous ways this book is a script for how Russell has actually found out to market and sell over numerous years online. It is the very same process and tools he uses daily in his company to make it the substantial success that it is.  Russell Brunson Podcast

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and subjects will be taken from this original course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 quite extensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental principles that will be constructed on. These consist of domain, branding and target markets. If your are a rookie to online marketing this very first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will respond to. You likewise learn about the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I love using SEO as a key traffic source in my organisation. Do this part right and you have endless complimentary traffic for years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can utilize to create traffic via e-commerce. You will find out how you can utilize Amazon’s item marketing API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your website. This module shows you what you need to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were utilizing, that could drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, however not yet purchased. If you are utilizing paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has actually become the major source of traffic and leads for most online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the essential ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the methods have actually truly stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide worth to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the reality that it is actually owned by Google means it is a platform that all company must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly simple to become overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and organised is truly crucial.

Phew that is a lot! When you break it down across all the module, it actually is incredible value. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a few months!  Russell Brunson Podcast

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a bundle offer or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anyone trying to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This really is incredible worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Podcast

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Podcast - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to find out about the numerous various traffic sources available on the internet. It is of huge worth for any service owner or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just assume that the brand-new Traffic Secrets book will be incredible.