Russell Brunson New Books – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRussell Brunson New Books

Composing a review about a book that has actually not been launched is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Russell Brunson New Books Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

More significantly he is now talking about the topic which must be at the heart of all service. How do you get traffic, prospective consumers, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are lots of factors why a service may not make it through – however without a doubt among the most significant is a lack of traffic! Without any paying clients, or traffic, you merely do not have an organisation.

And yet it is one of the areas that is both over-looked, and hard to define. I think it is because it is a challenging subject, so many company owner merely overlook it. They take the “develop it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche you can possibly imagine. Yet for many online companies they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have a limitless supply of traffic? The majority of remain stuck and having a hard time?. Russell Brunson New Books

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a service success, and why everyone in organisation should be investing in education around this subject.

Right now there are a big variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everybody would have split it.

Likewise, let’s say that you have found a traffic source and your service is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson New Books

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around because there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are unbelievable value each on their own. If you have not read them, then I strongly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complex task or concept and make it basic.

It is frequently stated that there is nothing new – and that the more things alter, the more they stay the same. This is the case with much of Russell’s products.

You see much of what Russell offers are really concepts and principles that someone else produced. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS provides credit to where the concept came from.

Russell has stayed a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will select up key concepts.

Russell is also an incredible story teller. He has an incredible capability to take ideas that might be challenging to grasp, and retell them in an easy, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does actually discuss and offer the credit. But his method of retelling what the SOS series is, and how you can use it, now has his name mostly connected with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world.

What does this suggest?

I believe it suggests that nearly anything Russell contributes to producing is of the greatest worth. He takes the very best of the best and replays it to us in such a way that we can understand and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Russell Brunson New Books

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was constructing an online service back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed carefully.

The genuine interesting part of the story is that numerous years later Russell still saw the substantial worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He discovered a way to use it to produce even more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When numerous so called guru’s were trying to keep everything about online success a secret, the book was launched at a time. But in common Russell Brunson style, he published all the secrets readily available for anyone who took the time to comprehend the book and read.

It contains a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-altering” by so many individuals, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you plan to develop an online organisation. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to create a belief in people that they can accomplish the outcome you are offering. Many people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much greater than the amount they pay for it.

In many ways this book is a script for how Russell has discovered to market and sell over lots of years online. It is the exact same process and tools he utilizes everyday in his service to make it the big success that it is.  Russell Brunson New Books

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and subjects will be drawn from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be developed on. These consist of domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s something to get traffic to your organisation, however if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really essential subject, and one close to my heart as I like using SEO as a crucial traffic source in my service. Do this part right and you have endless totally free traffic for many years. You will find out the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can use to generate traffic by means of e-commerce. You will find out how you can utilize Amazon’s product marketing API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a service including, lower your cost per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to begin, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet purchased. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Typically there are untapped markets merely due to the fact t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually ended up being the significant source of traffic and leads for a lot of online business owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key concepts such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the methods have actually truly stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply worth to your audience. You are also revealed how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the truth that it is actually owned by Google means it is a platform that all business should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely simple to become overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is truly important.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable worth. Anyone of these modules would blow away the training programs popping up by “experts” who have only been around for a couple of months!  Russell Brunson New Books

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

But as usual it looks like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anyone trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA challenge. This actually is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. However it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Russell Brunson New Books

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson New Books - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest methods to find out about the many different traffic sources offered on the internet. It is of huge worth for any entrepreneur or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only presume that the new Traffic Secrets book will be incredible.