Russell Brunson Network Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Network Marketing

Writing a review about a book that has not been launched is a little challenging – however what is very important to understand is the background of Traffic Secrets.

Russell Brunson Network Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet master to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a really rejuvenating view.

But more notably he is now discussing the subject which should be at the heart of all business. How do you get traffic, possible consumers, to your business?

Let’s find out.

What Is “Traffic” and Why Is It So Significant?

There are many reasons that a business might not survive – but by far one of the biggest is a lack of traffic! With no paying customers, or traffic, you merely don’t have an organisation.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is since it is a difficult topic, so many entrepreneur just neglect it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and items online – in every specific niche you can possibly imagine. Yet for most online services they seem like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have a limitless supply of traffic? Most stay stuck and having a hard time?. Russell Brunson Network Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a service success, and why everyone in company need to be buying education around this topic.

Right now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? That is not the case otherwise everyone would have split it.

Also, let’s state that you have actually found a traffic source and your service is doing excellent. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Network Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around given that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable worth each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complicated task or idea and make it easy.

It is typically stated that there is nothing new – which the more things alter, the more they stay the very same. This is the case with a number of Russell’s products.

You see much of what Russell sells are actually concepts and ideas that another person created. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS gives credit to where the idea originated from.

Russell has actually remained a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will select up essential concepts.

Russell is also an incredible story teller. He has an amazing ability to take ideas that may be difficult to comprehend, and retell them in an easy, simple to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually discuss and give the credit. But his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly connected with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world.

So what does this mean?

I think it indicates that nearly anything Russell has a hand in producing is of the greatest value. He takes the best of the best and replays it to us in a method that we can execute and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other items.  Russell Brunson Network Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was developing an online service back when the majority of us hardly knew what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the reasonably little tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed carefully.

The genuine interesting part of the story is that numerous years later Russell still saw the big worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to use it to develop a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When numerous so called master’s were trying to keep everything about online success a secret, the book was launched at a time. In typical Russell Brunson design, he released all the secrets offered for anybody who took the time to check out and comprehend the book.

It consists of a step-by-step actionable plan for any who is new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your product sell price.
  • How to find your dream consumers; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by numerous people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – especially if you plan to build an online organisation. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in properly to bring in individuals.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are offering. Many people are merely stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much greater than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually learnt to market and offer over lots of years online. It is the very same process and tools he utilizes everyday in his business to make it the substantial success that it is.  Russell Brunson Network Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be drawn from this initial course – so it’s a good place to start.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 rather extensive modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be built on. These include domain, branding and target audience. If your are a beginner to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly ignored. It’s something to get traffic to your company, however if your copy is bad, they will recuperate out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one near my heart as I love utilizing SEO as a crucial traffic source in my company. Do this part right and you have limitless free traffic for years. You will find out the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable methods that you can use to produce traffic through e-commerce. You will find out how you can utilize Amazon’s item marketing API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app people were utilizing, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have concerned your site, but not yet bought. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Typically there are untapped markets simply due to the fact t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually ended up being the significant source of traffic and leads for many online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and integrating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the key concepts such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have actually really remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the reality that it is in fact owned by Google indicates it is a platform that all organisation should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is actually crucial.

Phew that is a lot! When you break it down across all the module, it truly is amazing worth. Anybody of these modules would blow away the training programs turning up by “masters” who have actually just been around for a couple of months!  Russell Brunson Network Marketing

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

However as usual it appears like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package offer or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anyone trying to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This actually is amazing value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Network Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Network Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest ways to discover about the many various traffic sources offered on the web. It is of huge value for any service owner or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be incredible.