Russell Brunson Mormon Podcast – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRussell Brunson Mormon Podcast

Writing a review about a book that has not been released is a little difficult – however what is important to comprehend is the background of Traffic Secrets.

Russell Brunson Mormon Podcast Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a really refreshing view.

But more importantly he is now speaking about the subject which needs to be at the heart of all service. How do you get traffic, possible clients, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons a service might not endure – however by far one of the most significant is an absence of traffic! With no paying consumers, or traffic, you merely don’t have a service.

And yet it is one of the areas that is both over-looked, and tough to specify. I believe it is because it is a tough subject, a lot of company owners just ignore it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche you can possibly imagine. Yet for many online services they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have a limitless supply of traffic? But the majority of stay stuck and having a hard time?. Russell Brunson Mormon Podcast

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to an organisation success, and why everybody in company need to be buying education around this subject.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have broken it.

Let’s state that you have actually discovered a traffic source and your business is doing fantastic. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Mormon Podcast

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are extraordinary value each by themselves. I strongly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. And this seems his method to everything. How can you take an intricate task or idea and make it easy. How do you simplify to easy parts that can be carried out on and after that repeated to scale.

It is typically stated that there is absolutely nothing brand-new – and that the more things alter, the more they stay the same. This is the case with a lot of Russell’s items.

You see much of what Russell sells are in fact ideas and concepts that somebody else produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has remained a trainee – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will pick up key ideas.

Russell is likewise an amazing story teller. He has an extraordinary ability to take ideas that might be challenging to grasp, and retell them in a simple, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does really mention and give the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

But it is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The advice and experience he twists around the concept is invaluable.

So what does this suggest?

I believe it means that almost anything Russell has a hand in producing is of the greatest value. He takes the finest of the very best and replays it to us in a way that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Russell Brunson Mormon Podcast

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was constructing an online company back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly small tight online marketing circle – as it was back then. And he became someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that lots of years later on Russell still saw the substantial value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it became an upsell to his other products. He found a way to utilize it to produce much more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When many so called master’s were trying to keep everything about online success a secret, the book was launched at a time. But in normal Russell Brunson design, he released all the secrets readily available for anybody who put in the time to understand the book and read.

It includes a detailed actionable blueprint for any who is new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your item sell price.
  • How to find your dream clients; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has been called “life-changing” by many individuals, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you plan to construct an online service. It shares the secrets around developing a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are selling. The majority of people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the quantity they pay for it.

In lots of methods this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the same process and tools he uses everyday in his service to make it the big success that it is.  Russell Brunson Mormon Podcast

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be taken from this initial course – so it’s a good place to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be developed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn about the finest traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very crucial topic, and one close to my heart as I enjoy utilizing SEO as a crucial traffic source in my business. Do this part right and you have endless complimentary traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the process is straightforward.. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can use to produce traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and the use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that could drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have come to your website, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets simply due to the reality t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has become the significant source of traffic and leads for many online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you find out techniques like leveraging Facebook likes and shares, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the crucial concepts such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the methods have actually remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the fact that it is really owned by Google suggests it is a platform that all organisation should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and arranged is truly important.

Phew that is a lot! When you break it down throughout all the module, it truly is fantastic value. Anybody of these modules would blow away the training programs appearing by “experts” who have just been around for a few months!  Russell Brunson Mormon Podcast

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This actually is incredible value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. However it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Mormon Podcast

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Mormon Podcast - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest methods to discover about the numerous different traffic sources readily available on the web. It is of enormous value for any company owner or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be fantastic.