Russell Brunson Lead Funnels – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Lead Funnels

Writing a review about a book that has actually not been released is a little tricky – but what is important to understand is the background of Traffic Secrets.

Russell Brunson Lead Funnels Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is an actually refreshing view.

More notably he is now talking about the topic which ought to be at the heart of all organisation. How do you get traffic, prospective customers, to your organisation?

Let’s discover out.

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons a company might not make it through – however without a doubt among the greatest is an absence of traffic! With no paying consumers, or traffic, you merely don’t have a company.

And yet it is one of the areas that is both over-looked, and difficult to define. I believe it is since it is a hard subject, a lot of company owners merely neglect it. They take the “develop it and they will come” approach – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche you can possibly imagine. Yet for most online companies they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? Most remain stuck and having a hard time?. Russell Brunson Lead Funnels

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to an organisation success, and why everyone in company ought to be investing in education around this topic.

Right now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everyone would have cracked it.

Also, let’s state that you have actually found a traffic source and your business is doing great. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Lead Funnels

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each by themselves. If you have not read them, then I highly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his method to everything. How can you take a complicated task or idea and make it simple. How do you simplify to easy parts that can be carried out on and after that duplicated to scale.

It is typically said that there is nothing brand-new – and that the more things alter, the more they stay the very same. This is the case with a lot of Russell’s items.

You see much of what Russell sells are in fact concepts and principles that someone else created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept came from.

Russell has stayed a trainee – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will select up crucial ideas.

Russell is also a fantastic story teller. He has an extraordinary capability to take ideas that may be difficult to comprehend, and retell them in a basic, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually discuss and provide the credit. His method of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

But it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered lots of many set-backs and failures. So when he takes an idea and retells it – he does it from a place of understanding how it works in the real world. The suggestions and experience he covers around the principle is priceless.

So what does this suggest?

I think it suggests that almost anything Russell contributes to producing is of the highest value. He takes the best of the finest and replays it to us in a manner that we can implement and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Russell Brunson Lead Funnels

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online company back when most of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, at least in the reasonably small tight internet marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed closely.

The genuine remarkable part of the story is that lots of years later on Russell still saw the big value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to use it to produce even more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When numerous so called master’s were trying to keep whatever about online success a trick, the book was launched at a time. In typical Russell Brunson style, he published all the secrets readily available for anybody who took the time to check out and understand the book.

It contains a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to find your dream clients; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by numerous people, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you prepare to develop an online company. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are offering. Many people are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has discovered to market and sell over lots of years online. It is the same procedure and tools he uses daily in his organisation to make it the substantial success that it is.  Russell Brunson Lead Funnels

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this original course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite comprehensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic concepts that will be developed on. These include domain, branding and target markets. If your are a newbie to internet marketing this very first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I like utilizing SEO as a key traffic source in my business. Do this part right and you have endless complimentary traffic for many years. You will learn the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can use to produce traffic via e-commerce. You will find out how you can utilize Amazon’s product marketing API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you need to start, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were utilizing, that might drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet purchased. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Frequently there are untapped markets merely due to the truth t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually become the significant source of traffic and leads for most online company owner. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn strategies like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the crucial ideas such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have actually remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and supply worth to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the reality that it is actually owned by Google implies it is a platform that all business ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to become overloaded and distracted. {So a well laid-out a master plan to help you remain focused and organised is actually crucial.

Phew that is a lot! It really is amazing worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs appearing by “gurus” who have just been around for a couple of months!  Russell Brunson Lead Funnels

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA difficulty. This really is incredible worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Lead Funnels

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Lead Funnels - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is one of the fastest methods to find out about the numerous various traffic sources readily available on the internet. It is of enormous value for any entrepreneur or business owner wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just assume that the brand-new Traffic Secrets book will be amazing.