Russell Brunson Information – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsRussell Brunson Information

Composing a review about a book that has actually not been launched is a little challenging – but what is very important to understand is the background of Traffic Secrets.

Russell Brunson Information Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a substantial quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really revitalizing view.

More notably he is now talking about the topic which must be at the heart of all business. How do you get traffic, prospective customers, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are many reasons that a service might not endure – however by far among the most significant is an absence of traffic! With no paying consumers, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and challenging to define. I believe it is because it is a challenging topic, a lot of entrepreneur merely disregard it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing items and services online – in every specific niche you can possibly imagine. For most online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an unlimited supply of traffic? But most stay stuck and having a hard time?. Russell Brunson Information

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to an organisation success, and why everyone in organisation need to be purchasing education around this topic.

Right now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? But that is not the case otherwise everybody would have broken it.

Also, let’s state that you have discovered a traffic source and your service is doing excellent. What would occur if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Information

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are unbelievable worth each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his method to everything. How can you take a complex task or idea and make it simple. How do you simplify to basic components that can be executed on and after that repeated to scale.

It is typically stated that there is absolutely nothing brand-new – and that the more things change, the more they stay the same. This is the case with numerous of Russell’s items.

You see much of what Russell sells are really ideas and principles that somebody else developed. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the concept came from.

Russell has stayed a student – which is absolutely the finest method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is also an amazing story teller. He has an extraordinary capability to take concepts that may be tricky to comprehend, and retell them in a simple, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually provide the credit and mention. However his method of retelling what the SOS sequence is, and how you can use it, now has his name largely connected with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

So what does this indicate?

I think it implies that almost anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can execute and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Russell Brunson Information

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was constructing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, at least in the reasonably small tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The real interesting part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to utilize it to develop much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called expert’s were attempting to keep whatever about online success a trick. But in common Russell Brunson design, he published all the secrets readily available for anyone who made the effort to understand the book and read.

It includes a step-by-step actionable blueprint for any who is new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales process to improve your item sell price.
  • How to find your dream customers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-altering” by many people, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you plan to develop an online company. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in properly to attract individuals.
  • Creating belief; How to create a belief in people that they can achieve the outcome you are selling. Many people are simply stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much higher than the amount they pay for it.

In many ways this book is a script for how Russell has actually discovered to market and sell over several years online. It is the exact same process and tools he uses everyday in his organisation to make it the huge success that it is.  Russell Brunson Information

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be drawn from this original course – so it’s a great location to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 rather thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental concepts that will be constructed on. These consist of domain, branding and target markets. , if your are a novice to online marketing this very first module is so important to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I love utilizing SEO as an essential traffic source in my business. Do this part right and you have limitless free traffic for many years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the procedure is simple.. Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can use to create traffic via e-commerce. You will learn how you can use Amazon’s product marketing API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were utilizing, that might drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your site, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has actually become the significant source of traffic and leads for most online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn strategies like leveraging Facebook shares and likes, and incorporating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have actually really stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the truth that it is really owned by Google implies it is a platform that all service must be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly simple to become overloaded and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is really important.

Phew that is a lot! It actually is incredible worth when you break it down across all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  Russell Brunson Information

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is among the finest training programs for anyone trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Information

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Information - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest methods to discover the lots of various traffic sources available on the internet. It is of massive value for any entrepreneur or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only assume that the new Traffic Secrets book will be amazing.