Russell Brunson Ignite – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsRussell Brunson Ignite

Composing a review about a book that has actually not been launched is a little difficult – however what is essential to understand is the background of Traffic Secrets.

Russell Brunson Ignite Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly revitalizing view.

However more importantly he is now discussing the subject which should be at the heart of all organisation. How do you get traffic, possible customers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are many factors why a business may not make it through – but without a doubt one of the biggest is an absence of traffic! Without any paying customers, or traffic, you just do not have an organisation.

And yet it is among the areas that is both over-looked, and tough to specify. I believe it is because it is a hard subject, many company owner simply overlook it. They take the “construct it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche imaginable. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an endless supply of traffic? A lot of remain stuck and struggling?. Russell Brunson Ignite

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a company success, and why everybody in business ought to be buying education around this topic.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? But that is not the case otherwise everybody would have cracked it.

Let’s state that you have actually discovered a traffic source and your organisation is doing fantastic. What would take place if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Ignite

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible worth each by themselves. I highly recommend you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate task or concept and make it easy.

It is frequently said that there is absolutely nothing brand-new – which the more things change, the more they remain the exact same. This holds true with many of Russell’s products.

You see much of what Russell offers are in fact concepts and concepts that somebody else produced. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually stayed a trainee – which is absolutely the best method to be. In any discipline he has set his mind to, he has made sure he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will select up key ideas.

Russell is also a remarkable story teller. He has an incredible ability to take ideas that might be tricky to grasp, and retell them in a basic, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually offer the credit and point out. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this suggest?

I believe it means that practically anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in a manner that we can carry out and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Russell Brunson Ignite

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online organisation back when the majority of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, at least in the fairly little tight online marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The real remarkable part of the story is that many years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a method to utilize it to develop a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called master’s were attempting to keep everything about online success a trick. But in typical Russell Brunson style, he published all the secrets readily available for anybody who put in the time to understand the book and read.

It consists of a detailed actionable blueprint for any who is new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to build increasing value in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-changing” by a lot of individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – especially if you plan to build an online service. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to create a belief in individuals that they can accomplish the result you are offering. The majority of people are just stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is getting is much higher than the amount they pay for it.

In lots of methods this book is a script for how Russell has learnt to market and offer over many years online. It is the very same process and tools he utilizes everyday in his business to make it the big success that it is.  Russell Brunson Ignite

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be drawn from this original course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite extensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental concepts that will be developed on. These consist of domain names, branding and target audience. If your are a novice to internet marketing this first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I like using SEO as an essential traffic source in my service. Do this part right and you have unlimited complimentary traffic for several years. You will learn the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing tactics that you can utilize to produce traffic via e-commerce. You will discover how you can use Amazon’s product advertising API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your expense per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were using, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually concerned your website, however not yet purchased. This is a must if you are using paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the major source of traffic and leads for many online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover methods like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the essential ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have actually stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply worth to your audience. You are also shown how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the fact that it is really owned by Google means it is a platform that all business must be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is really crucial.

Phew that is a lot! When you break it down across all the module, it truly is remarkable value. Anyone of these modules would blow away the training programs popping up by “experts” who have just been around for a few months!  Russell Brunson Ignite

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

But as normal it appears like Russel and the group will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package offer or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is among the best training programs for anyone attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This really is amazing value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be refreshed. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Ignite

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Ignite - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest ways to discover about the many various traffic sources offered on the internet. It is of enormous worth for any entrepreneur or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only assume that the brand-new Traffic Secrets book will be fantastic.