Russell Brunson Height – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsRussell Brunson Height

Writing a review about a book that has actually not been released is a little difficult – however what is essential to understand is the background of Traffic Secrets.

Russell Brunson Height Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really revitalizing view.

However more significantly he is now speaking about the topic which should be at the heart of all organisation. How do you get traffic, potential customers, to your business?

Let’s find out.

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons a service might not make it through – but without a doubt one of the most significant is a lack of traffic! With no paying clients, or traffic, you just do not have an organisation.

And yet it is among the areas that is both over-looked, and difficult to specify. I think it is because it is a tough subject, a lot of entrepreneur merely disregard it. They take the “build it and they will come” method – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche imaginable. Yet for most online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an endless supply of traffic? But most stay stuck and having a hard time?. Russell Brunson Height

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a company success, and why everybody in organisation should be buying education around this topic.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? That is not the case otherwise everybody would have cracked it.

Let’s say that you have actually found a traffic source and your business is doing fantastic. What would occur if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Height

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around because there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are amazing value each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. And this seems his method to everything. How can you take an intricate task or concept and make it easy. How do you simplify to simple components that can be executed on and after that duplicated to scale.

It is often said that there is nothing new – which the more things alter, the more they stay the very same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are actually ideas and principles that another person produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has remained a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will choose up key concepts.

Russell is likewise a fantastic story teller. He has an unbelievable capability to take concepts that may be difficult to grasp, and retell them in a simple, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does actually discuss and give the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it hard and suffered many lots of set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it operates in the real life. The advice and experience he covers around the idea is priceless.

What does this suggest?

I think it suggests that almost anything Russell has a hand in producing is of the highest worth. He takes the best of the very best and replays it to us in a manner that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other products.  Russell Brunson Height

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online company back when many of us barely understood what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably small tight online marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed carefully.

The real fascinating part of the story is that many years later Russell still saw the huge worth in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a method to utilize it to create even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

When numerous so called master’s were trying to keep everything about online success a secret, the book was released at a time. In normal Russell Brunson style, he released all the secrets offered for anybody who took the time to comprehend the book and read.

It consists of a detailed actionable plan for any who is new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has actually been called “life-altering” by many people, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – particularly if you prepare to build an online service. It shares the secrets around developing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the ideal way to bring in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. Many people are just stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and offer over several years online. It is the exact same procedure and tools he utilizes daily in his service to make it the substantial success that it is.  Russell Brunson Height

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and subjects will be taken from this initial course – so it’s a great location to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 rather comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be developed on. These consist of domain names, branding and target audience. , if your are a rookie to online marketing this very first module is so important to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my service. Do this part right and you have unlimited complimentary traffic for several years. You will learn the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing tactics that you can utilize to create traffic through e-commerce. You will learn how you can use Amazon’s item marketing API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a business including, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you need to start, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were using, that might drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have come to your site, but not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Often there are untapped markets merely due to the fact t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually ended up being the major source of traffic and leads for many online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook shares and likes, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the methods have actually actually stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and supply worth to your audience. You are also revealed how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the reality that it is actually owned by Google indicates it is a platform that all business need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to become overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and organised is really important.

Phew that is a lot! It actually is amazing value when you simplify throughout all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have actually just been around for a few months!  Russell Brunson Height

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the best training programs for anyone trying to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This really is amazing value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Height

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Height - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not best it is one of the fastest methods to learn about the lots of different traffic sources readily available on the internet. It is of huge worth for any company owner or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just presume that the new Traffic Secrets book will be amazing.