Russell Brunson Gary Vaynerchuk – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRussell Brunson Gary Vaynerchuk

Composing a review about a book that has not been released is a little challenging – however what is crucial to understand is the background of Traffic Secrets.

Russell Brunson Gary Vaynerchuk Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it includes a huge amount of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

More significantly he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, possible customers, to your business?

Let’s discover out.

What Is “Traffic” and Why Is It So Significant?

There are many reasons that a business may not make it through – however by far one of the greatest is a lack of traffic! With no paying consumers, or traffic, you merely don’t have a company.

And yet it is one of the locations that is both over-looked, and difficult to specify. I believe it is because it is a tough subject, so many entrepreneur just overlook it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every specific niche imaginable. For the majority of online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? But a lot of remain stuck and having a hard time?. Russell Brunson Gary Vaynerchuk

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a company success, and why everyone in business ought to be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? But that is not the case otherwise everyone would have split it.

Likewise, let’s say that you have found a traffic source and your business is doing excellent. What would occur if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Gary Vaynerchuk

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around since there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each on their own. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex task or concept and make it easy.

It is typically said that there is absolutely nothing brand-new – and that the more things alter, the more they remain the very same. This is the case with numerous of Russell’s products.

You see much of what Russell sells are in fact concepts and ideas that someone else produced. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS provides credit to where the idea came from.

Russell has remained a trainee – which is absolutely the finest way to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get essential concepts.

Russell is likewise a fantastic story teller. He has an unbelievable capability to take concepts that might be difficult to grasp, and retell them in a simple, simple to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually offer the credit and discuss. But his method of retelling what the SOS series is, and how you can utilize it, now has his name mostly connected with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

What does this suggest?

I believe it implies that practically anything Russell contributes to producing is of the highest worth. He takes the best of the best and replays it to us in a method that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Russell Brunson Gary Vaynerchuk

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online service back when the majority of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, at least in the reasonably little tight online marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed carefully.

The genuine remarkable part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He found a method to use it to create a lot more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When numerous so called guru’s were trying to keep whatever about online success a trick, the book was launched at a time. However in typical Russell Brunson design, he released all the secrets available for anybody who took the time to check out and comprehend the book.

It contains a step-by-step actionable plan for any who is new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to find your dream clients; how to turn potential customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by many individuals, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you plan to construct an online service. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to create a belief in individuals that they can attain the result you are selling. Many people are just stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much higher than the amount they pay for it.

In lots of methods this book is a script for how Russell has found out to market and offer over several years online. It is the very same procedure and tools he utilizes everyday in his organisation to make it the substantial success that it is.  Russell Brunson Gary Vaynerchuk

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and topics will be drawn from this original course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather comprehensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic concepts that will be built on. These include domain, branding and target markets. If your are a novice to internet marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s something to get traffic to your business, however if your copy is bad, they will recuperate out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I enjoy using SEO as an essential traffic source in my organisation. Do this part right and you have unlimited free traffic for several years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can use to produce traffic through e-commerce. You will learn how you can use Amazon’s product marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you need to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app people were using, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have pertained to your website, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Frequently there are untapped markets just due to the truth t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has become the significant source of traffic and leads for the majority of online entrepreneur. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover methods like leveraging Facebook likes and shares, and incorporating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite technique! John covers the crucial ideas such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the strategies have actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer worth to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google indicates it is a platform that all company must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and arranged is actually essential.

Phew that is a lot! When you break it down across all the module, it truly is remarkable worth. Anybody of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a few months!  Russell Brunson Gary Vaynerchuk

How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to wrap their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This actually is incredible worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Gary Vaynerchuk

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Gary Vaynerchuk - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is among the fastest ways to learn more about the lots of different traffic sources readily available on the internet. It is of massive value for any company owner or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only presume that the new Traffic Secrets book will be amazing.