Russell Brunson Family – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsRussell Brunson Family

Writing a review about a book that has not been released is a little difficult – however what is very important to comprehend is the background of Traffic Secrets.

Russell Brunson Family Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a big quantity of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a really revitalizing view.

However more notably he is now speaking about the topic which ought to be at the heart of all service. How do you get traffic, prospective consumers, to your service?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are many reasons a company might not survive – but without a doubt one of the biggest is a lack of traffic! With no paying clients, or traffic, you simply don’t have a service.

And yet it is among the locations that is both over-looked, and tough to specify. I think it is because it is a challenging topic, numerous entrepreneur simply overlook it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every specific niche imaginable. For a lot of online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have an endless supply of traffic? But many stay stuck and struggling?. Russell Brunson Family

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a business success, and why everybody in service should be investing in education around this subject.

Today there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be easy right? But that is not the case otherwise everybody would have broken it.

Let’s say that you have actually discovered a traffic source and your service is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Family

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around given that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are incredible value each by themselves. I strongly suggest you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complex task or idea and make it basic.

It is frequently stated that there is nothing brand-new – and that the more things change, the more they stay the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are really ideas and principles that somebody else produced. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea came from.

Russell has actually stayed a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will select up key concepts.

Russell is likewise an incredible story teller. He has an unbelievable capability to take ideas that might be difficult to understand, and retell them in a basic, simple to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence truly came from Andre Chaperon, who Russell does in fact give the credit and point out. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world.

So what does this suggest?

I believe it implies that practically anything Russell has a hand in producing is of the greatest worth. He takes the best of the finest and replays it to us in such a way that we can understand and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Russell Brunson Family

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online organisation back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the fairly little tight web marketing circle – as it was back then. And he became someone Russell admired, and followed carefully.

The genuine fascinating part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to use it to develop a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called guru’s were attempting to keep everything about online success a secret. In typical Russell Brunson design, he published all the secrets readily available for anybody who took the time to read and comprehend the book.

It includes a detailed actionable plan for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-altering” by numerous individuals, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – especially if you prepare to construct an online business. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are selling. The majority of people are simply stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually discovered to market and sell over lots of years online. It is the same procedure and tools he uses daily in his service to make it the big success that it is.  Russell Brunson Family

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and topics will be drawn from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather comprehensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be built on. These include domain names, branding and target markets. If your are a newbie to online marketing this first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also learn more about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one near to my heart as I like using SEO as an essential traffic source in my organisation. Do this part right and you have unlimited totally free traffic for years. You will discover the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll learn how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can use to create traffic via e-commerce. You will find out how you can use Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you require to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were using, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your website, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Often there are untapped markets merely due to the truth t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has actually become the significant source of traffic and leads for most online service owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the essential concepts such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the strategies have actually actually stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the truth that it is in fact owned by Google implies it is a platform that all company should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and arranged is truly crucial.

Phew that is a lot! It really is remarkable value when you simplify throughout all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have actually only been around for a few months!  Russell Brunson Family

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as typical it appears like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This actually is incredible value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Family

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Family - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to find out about the lots of different traffic sources offered on the internet. It is of huge value for any company owner or entrepreneur looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only assume that the new Traffic Secrets book will be incredible.