Russell Brunson Expert Secrets – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Expert Secrets

Writing a review about a book that has not been released is a little difficult – but what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Expert Secrets Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it includes a big amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly rejuvenating view.

More notably he is now talking about the subject which must be at the heart of all organisation. How do you get traffic, possible consumers, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons a service might not endure – but without a doubt among the most significant is an absence of traffic! With no paying customers, or traffic, you merely don’t have a business.

And yet it is among the areas that is both over-looked, and tough to specify. I believe it is due to the fact that it is a challenging topic, many company owner just overlook it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals purchasing items and services online – in every specific niche you can possibly imagine. For many online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an unlimited supply of traffic? However many stay stuck and struggling?. Russell Brunson Expert Secrets

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a service success, and why everybody in service must be purchasing education around this topic.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Likewise, let’s say that you have actually found a traffic source and your service is doing fantastic. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Expert Secrets

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around since there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are amazing value each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his method to everything. How can you take a complex task or concept and make it basic. How do you simplify to easy components that can be performed on and after that duplicated to scale.

It is frequently said that there is nothing new – and that the more things alter, the more they stay the very same. This is the case with many of Russell’s items.

You see much of what Russell sells are actually concepts and principles that somebody else created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will choose up crucial concepts.

Russell is also a remarkable story teller. He has an amazing ability to take concepts that may be challenging to grasp, and retell them in a simple, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does in fact offer the credit and point out. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this imply?

I think it means that practically anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in such a way that we can understand and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Russell Brunson Expert Secrets

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online business back when the majority of us barely knew what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, at least in the reasonably small tight internet marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a method to utilize it to develop much more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When numerous so called expert’s were trying to keep whatever about online success a secret, the book was released at a time. In typical Russell Brunson design, he published all the secrets readily available for anybody who took the time to check out and comprehend the book.

It contains a detailed actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by a lot of individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – specifically if you plan to build an online service. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are offering. Many people are merely stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is receiving is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the same process and tools he uses daily in his business to make it the huge success that it is.  Russell Brunson Expert Secrets

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and subjects will be taken from this original course – so it’s a great location to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite comprehensive modules! So let’s take a fast look what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be developed on. These include domain, branding and target markets. If your are a newbie to internet marketing this very first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I like utilizing SEO as a crucial traffic source in my service. Do this part right and you have unlimited complimentary traffic for many years. You will find out the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable tactics that you can utilize to create traffic by means of e-commerce. You will discover how you can use Amazon’s item marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots private lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you need to get begun, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have come to your website, however not yet made a purchase. If you are utilizing paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Frequently there are untapped markets merely due to the fact t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has become the major source of traffic and leads for many online company owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the key ideas such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the techniques have really remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. You are likewise shown how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the truth that it is really owned by Google indicates it is a platform that all organisation ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely simple to become overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and organised is really crucial.

Phew that is a lot! It actually is amazing value when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have actually only been around for a few months!  Russell Brunson Expert Secrets

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

But as usual it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan offer or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anybody trying to cover their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA obstacle. This truly is remarkable worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Expert Secrets

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Expert Secrets - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not best it is one of the fastest ways to learn more about the numerous different traffic sources offered on the internet. It is of huge worth for any entrepreneur or entrepreneur aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only assume that the new Traffic Secrets book will be incredible.