Russell Brunson Ecommerce Funnel – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsRussell Brunson Ecommerce Funnel

Writing a review about a book that has actually not been released is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Ecommerce Funnel Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a huge quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

However more notably he is now discussing the topic which ought to be at the heart of all company. How do you get traffic, possible clients, to your service?

Let’s find out.

What Is “Traffic” and Why Is It So Important?

There are many reasons that a business may not endure – however by far among the most significant is an absence of traffic! Without any paying consumers, or traffic, you just do not have a business.

And yet it is one of the areas that is both over-looked, and hard to specify. I think it is since it is a challenging topic, so lots of entrepreneur just neglect it. They take the “develop it and they will come” approach – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every specific niche possible. For most online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an unlimited supply of traffic? A lot of remain stuck and struggling?. Russell Brunson Ecommerce Funnel

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a business success, and why everyone in organisation need to be investing in education around this topic.

Now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be easy right? That is not the case otherwise everybody would have cracked it.

Let’s state that you have found a traffic source and your service is doing fantastic. What would occur if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Ecommerce Funnel

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing value each on their own. I strongly recommend you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his method to whatever. How can you take a complex job or concept and make it easy. How do you simplify to easy components that can be carried out on and after that repeated to scale.

It is often said that there is absolutely nothing new – which the more things change, the more they stay the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are actually ideas and concepts that another person created. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will select up crucial concepts.

Russell is likewise a remarkable story teller. He has an unbelievable capability to take concepts that may be challenging to comprehend, and retell them in a simple, simple to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually provide the credit and point out. However his way of retelling what the SOS series is, and how you can use it, now has his name largely connected with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world.

So what does this suggest?

I think it means that nearly anything Russell has a hand in producing is of the greatest worth. He takes the finest of the very best and replays it to us in such a way that we can execute and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Russell Brunson Ecommerce Funnel

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online service back when many of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, a minimum of in the fairly small tight online marketing circle – as it was back then. And he became someone Russell appreciated, and followed carefully.

The genuine interesting part of the story is that many years later Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to use it to create a lot more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was launched at a time when numerous so called expert’s were attempting to keep everything about online success a trick. However in typical Russell Brunson design, he released all the secrets readily available for anyone who took the time to read and understand the book.

It consists of a detailed actionable plan for any who is brand-new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-changing” by so lots of people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you plan to develop an online service. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are selling. A lot of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually learnt to market and sell over several years online. It is the exact same process and tools he uses daily in his business to make it the big success that it is.  Russell Brunson Ecommerce Funnel

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be drawn from this original course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be developed on. These include domain names, branding and target markets. If your are a beginner to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one near my heart as I like utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for many years. You will find out the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the process is uncomplicated. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing strategies that you can utilize to produce traffic through e-commerce. You will find out how you can use Amazon’s item advertising API to improve the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were utilizing, that might drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have come to your website, but not yet purchased. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Frequently there are untapped markets simply due to the truth t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the major source of traffic and leads for a lot of online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you learn strategies like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the strategies have actually stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the reality that it is in fact owned by Google means it is a platform that all organisation must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely easy to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is really essential.

Phew that is a lot! When you break it down throughout all the module, it truly is fantastic value. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually just been around for a few months!  Russell Brunson Ecommerce Funnel

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as typical it appears like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a bundle deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This truly is fantastic worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Ecommerce Funnel

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Ecommerce Funnel - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not ideal it is one of the fastest methods to discover about the many different traffic sources offered on the internet. It is of enormous value for any entrepreneur or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be amazing.